PROJECT PROFILE PROMOTION WEBSITES DIY-STYLE
Supplier 1&1 Internet Client
D Dream Fitness – London, UK
ream Fitness, an independent gym in south London, offers a full range of services – from CV and weight training programmes, through nutrition and boot camps, to massage, beauty and hypnotherapy – to
help individuals change their lives, and their attitudes to their health and physical appearance, for the better. When setting up his club, owner Chris Davies knew he
would need a good website, but with no IT skills beyond a GCSE in the subject, he didn’t know where to start. Based on a recommendation from one of his colleagues, he opted for the 1&1 MyWebsite site builder product – a website package aimed specifi cally at helping small businesses such as gyms and health clubs to launch a compelling, effective website within minutes. “I knew I needed a website to which I could refer potential
clients, to communicate the range of high quality services on offer at the club and thereby grow the business,” says Davies. “However, I’m not a very technical person at all. I just
know the really basic stuff, but with the MyWebsite product that was all I needed. The product was really easy to use, with all the templates already in place – I simply had to drop in my own information to set up my own website. The whole process was easy, quick and very simple.” It took a few days to complete the project, with Davies
fi nding a few hours in each busy day to complete each of the pages and research the content to be included, but by the end of the third day he had a comprehensive site – www.dreamfi
tness.co.uk – ready to launch. “The fi nished product is a professional-looking website
that meets all my objectives,” says Davies. “I’ve had a number of people compliment the site, and even ask who the web design company was. People are shocked to hear I did it myself because of just how professional it looks. Although Davies stills meets potential clients face-to- face or through recommendation, the website has already
The website has driven awareness of the club, boosting number of clients
proved to be a useful marketing tool, raising awareness of his business, offering information to prospects and providing an opportunity for people to interact with him. He is confi dent that bookings through the website will continue to increase. He continues: “The website is a selling point and allows
people to understand what I’m all about. It has defi nitely led to an increase in clientele. “Since I initially created the site, I’ve also found it easy to
update sections as needed,” he adds. 1&1 offers packages from around £10 a month that
provide a choice of industry-specifi c templates and content, such as those for gyms. The packages are designed to be used by any level of computer user and include everything that a gym, club or leisure centre needs to launch online. This includes a range of tools for social media and mobile functionality, as well as features such as feedback forms, relevant image libraries and location, news and weather content, as well as shop functionality.
For more information:
www.1and1.co.uk
The owner of Dream Fitness, Chris Davies (above centre), created the website himself (left and bottom right), allowing him to communicate the full range of products and services available at his London-based club (above right and bottom centre)
july 2012 © cybertrek 2012 Read Health Club Management online at
healthclubmanagement.co.uk/digital 75
STOCKLITE /
SHUTTERSTOCK.COM
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