welcome to HEALTH CLUB MANAGEMENT
The Orangetheory Fitness model p30 contents
03 editor’s letter Kate Cracknell looks at the emergence of HIT as a way of gaining all-important results for members
06 letters Dave Wright and Jonathan Lomax offer their views on the ‘premium value’ health club model
08 news round-up Fitness First to sell 67 clubs, The énergie Group cancels its fl otation plans, debates over the value of exercise in treating depression, and new independent club openings
16 international news Club Med Gym launches inaugural Pure Club Med Gym site, and Migros unveils its ELEMENTS fi tness and spa brand for Germany
18 people news Les Mills appoints Keith Burnet as UK CEO, and Alex Khan named new CEO of Lifetime
Al Corniche, Kuwait’s ‘resort without a hotel’ p36
Is your business ready for SEPA? p59
20 IHRSA update Key fi ndings from the newly published IHRSA 2012 Global Report: The State of the Health Club Industry
24 FIA update FIA CEO David Stalker reports on the new After Work Club initiative for male retirees
27 diary dates Leisure Industry Week is only a couple of months away!
28 everyone’s talking about gp referrals What can the fi tness sector do to encourage GPs to better embrace exercise referrals?
Fitness First to sell 67 clubs p8 4
30 interview david long The CEO of Orangetheory Fitness on international rollout plans, and on delivering personal training-type results for a quarter of the price
Read Health Club Management online at
healthclubmanagement.co.uk/digital
36 home from home Kate Cracknell pays a visit to Al Corniche Club Resort and Spa in Kuwait City and investigates the local mindset towards exercise
40 ramping it up HIT (high-intensity interval training) is the current buzz-term of the fi tness sector. Kate Cracknell reports on the background and benefi ts of this training philosophy
45 reaping rewards Reward schemes are well established in the fi tness industry as a means of securing new members, but how about using them as part of your retention strategy?
48 peak performance Athletes’ Performance’s Dan Zieky talks to Kate Cracknell about the company’s seamless approach to rehab, prehab and training
july 2012 © cybertrek 2012
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