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AP now has four facilities, all of which are “very consistent in terms of programming, training and philosophy”


some great results and started having conversations with other companies. Now we have a consumer brand, Core


Performance, and we’re working with big corporations like Intel, Sheraton and Walgreens. Essentially we’re providing wellness strategies for those companies.


I BELIEVE AP ALSO OFFERS MENTORSHIPS – HOW DO THOSE WORK? Over the years we’ve had a lot of interest from the industry, with people wanting to learn what we do. So about fi ve years ago, we launched a mentorship programme with a week-long, residential Level One programme: lectures, practical sessions and an insight into our methodology. We currently educate 600–700 people


from around the globe every year. Originally we ran our programmes in the US only, but last year we took them to


“OVER THE LAST THREE YEARS, WE’VE BECOME VERY INVOLVED IN CORPORATE WELLNESS. THAT WILL CONTINUE TO GROW”


Germany, the UK, South Africa, Australia. We’ve designed the course to be relevant to everyone and have had a big impact on trainers of all levels, from high school sports instructors to professional coaches.


ARE THERE ANY OTHER PLANS TO EXPAND ABROAD? In the UK and Europe – where the sporting season for football and rugby, for example, is almost year-round – actually opening an AP facility would probably not be practical. Our business model relies on there being a sporting off-season.


However, we already have our own AP coaches working on-staff, on-site with a number of elite sports teams in the US as well as some international teams – the Argentina Pumas rugby team before the last Rugby World Cup, for example, as well as Germany and Poland’s national football teams in preparation for the Euro 2012 championships. This is something we’d like to grow moving forward.


kate cracknell


The leader in specialist cardio equipment for injury rehabilitation


With specialist cardio equipment including the unique RST7000 Recumbent Stepper and the REX™ Recumbent Elliptical, SCIFIT is leading the way in innovative exercise programmes for effective rehabilitation from injury. Several SCIFIT models, including the REX, have been certified as medical devices making them suitable for use in rehab clinics.


www.SCIFIT.uk.com SCIFIT Ltd UK Tel 01344 300 022 Email info@scifit.uk.com


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