ADVERTISING SUPPLEMENT foreword
hank you for joining us. We’re so glad you’re here to share this experience! The theme for this year’s show — Too Big to Miss — hints at the magnitude of our fl agship event. The BET Awards has been the #1 program in cable television among black audiences for 11 consecu- tive years. And after 11 years of record-breaking success, we’re ready to do it again. Welcome to BET Awards 2012! We’re extremely excited to have Samuel L.
T
Jackson as host of BET Awards 2012. The immensely talented actor has graced the silver screen in roles too numerous to count. His steady stream of excep- tional work has landed him the honor of being the highest grossing actor of all time. When we said Too Big to Miss, we were serious: It’s going to be epic. If 2012 has taught us anything, it’s the impor-
tance of celebrating our musical greats while they are still here. So on Sunday, July 1, at 8/7C, that’s exactly what we’ll do — dedicate a few hours to lavishing great African American entertainers with much, much love. This year’s Cadillac Lifetime Achievement Award recipient, Maze featuring Frankie Beverly, has been in so many of our lives dur- ing the “Joys and Pains.” You can rest assured that on Sunday, it’s going to be all about the joy. Again, thank you for joining us for BET Awards
2012, and for your continued support of BET. For more information, visit
www.bet.com/betawards; fol- low us on Twitter (hashtag: #BETAWARDS) and like us on Facebook (
www.facebook.com/TheBETAwards).
Enjoy the show! Debra L. Lee
Chairman & CEO, BET Networks
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