ADVERTISING SUPPLEMENT
Debra L. Lee Chariman & CEO BET Networks
Stephen G. Hill Executive Producer
Lynne Harris-Taylor Executive Producer
Jesse Collins Entertainment
Vicky L. Free EVP Marketing & Brand Strategy
Eddie Hill
SVP 360 Consumer Marketing & Brand Strategy
Brucetta Williams
VP 360 Consumer Marketing, Managing Editor, Viewers’ Guide
Shannon Cunningham Coordinator 360 Consumer Marketing & Operations
CW PUBLISHING GROUP
VP/Editor-in-Chief Elaine Marotta
Art Director Adrian Kliros
Production Manager Joseph Griggs
Executive VP Sales Neil Agble
VP Business Development Julia Molino
Account Executives Eizabeth Glover Marco Goncalves Grace Kranen Debra Wallace
Financial Controller Elizabeth Jennings
Sales Researcher Jennifer Spadafora
Offi ce Manager Shevon Quarles
Group CFO James Ward
Group CEOs Dean Citroen Oren Wolf
CW Publishing Group 10 E. 38th St., Third Floor New York, NY 10016 646.274.7272
www.cwcomms.com Printed in the U.S.A.
All rights reserved.
©2012 CW Publishing Group CW Publishing Group is the trading name for
CW Communications Inc.
6 FOREWORD By Debra L. Lee Chairman & CEO, BET Networks
8 ABOUT BET New & Noteworthy Another exciting program lineup awaits BET viewers
10 MASTER OF CEREMONIES Samuel L. Jackson It’s his world By Isoul H. Harris
12 CADILLAC LIFETIME ACHIEVEMENT AWARD Maze Featuring Frankie Beverly In love with what they do By Isoul H. Harris
12
14 RETROSPECTIVE BET Awards: Too Big to Miss! A one-of-a-kind summer staple just gets bigger and better
16 WHAT’S HOT When Sunday Comes A powerful show has a positive impact on its audience — and on the lives of its winners By Lottie L. Joiner
20 WHAT’S HOT Nicki Minaj: Hip Hop’s Princess From watching Bad Boy to taking the stage By Niema Jordan
26 NOMINEES Best of the Best Can you predict the winners?
32 COCA-COLA VIEWERS’ CHOICE AWARD You Will Decide Who Wins!
34 WHAT MATTERS Rap-It-Up
AIDS activist Denise Stokes turns adversity into opportunity By Joyce E. Davis
36 WHAT MATTERS Exercise Your Power! Vote for the sake of your future By Lottie L. Joiner
38 WHAT’S NEXT Man on a Mission BET’s T.J. Holmes wants to move black America forward By Joyce E. Davis
26 38 10 14 20 Contents
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