encouraging people to get involved. Their Wild About Glasgow Countryside Events Programme lists events up until February next year!
“One quirky promotional item is being widely used to really try and inspire people to get behind the campaign and make the most of being outside,” enthused Theresa. “It’s a small bag dangle book – which as the name suggests can dangle from your bag or rucksack. “The main reason for the books is to help give people a purpose to go out. If you’re stuck indoors, it would be really good if people thought – I know, I’ll go and try an activity from the bag dangle book today. Each page has a tantalising fact or two followed by a suggested activity. The new edition for 2012 also includes a tick off calendar chart to motivate people to record their outdoor visits.”
A sense of purpose
Theresa was keen to explain the logic behind the calendar. “Evidence shows that people who write things down, such as keeping food and exercise diaries when trying to lose weight or training for an event, have more success than those who don’t. This explains why this year we’re trying the tick-off chart in our dangle books … to see if people find it motivational. “Every month you aim to add at least four ticks as you try to reach a grand total of 52 or more for the whole year. It would be great if such a simple idea caught on. We’ve done a lot of promotion around Biodiversity Week this year too,” said Theresa. “Once people have sampled a fun event, we hope they’ll be inspired to take on the ‘Take time out with nature challenge’ for the rest of the year using the bag dangle book as inspiration.” Getting outdoors really doesn’t need to be a big adventure requiring lots of planning or buying of serious equipment. In fact, the hope is that most people will absorb getting out and about into their daily lives. If you’re just heading out for a quick half-hour, take your coat and your bag and go as you are. It could be walking to work, visiting
18 The Nature of Scotland 4
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