Try the ‘Take time out with nature challenge’
Spring and summer are traditionally peak seasons for outdoor activity. SNH’s ‘Take time out with nature challenge’ invites everyone to head outdoors … no matter where you live!
Scottish Natural Heritage’s ‘Simple pleasures, easily found’ campaign is now in its third year. The aim remains firmly focused on getting more adults into the outdoors at least once a week. Spring of this year saw a new twist added to this popular campaign.
Theresa Kewell, a communications officer in the Clydebank office, explained. “Our ‘Take time out with nature challenge’ is a very easy concept as it’s simply asking people to do just that. It doesn’t matter how or where or at what time of day.
“The real challenge is whether we can inspire people to get involved and go outdoors once a week on a regular basis for a whole year! We are hoping everyone will go from their own doorsteps to discover what’s close to where they live, and we’re also encouraging people to take a friend or member of their family along – the more the merrier as they say!
Great fun in any season
“Being outside can be great fun whatever the weather, but particularly if you go with a sense of inquisitiveness and curiosity. Alternatively, a brisk walk to get your blood moving or finding a quiet spot to enjoy some peace and tranquillity can be a good stress buster.” The new promotion burst into life in the six weeks running up to Scottish Biodiversity Week in May. Posters and advertising appeared at busy outdoor locations (including subway and railway stations) and in the Evening Times and Daily Record. A special 12 page supplement was produced as well as a free colourful wall planner for every Evening Times reader. The airwaves weren’t ignored either, with a series of adverts running on local radio stations. The campaign still has a national message though and is relevant Scotland wide. “We were very aware of research continuing to show that many of us aren’t getting into the outdoors often enough,” remarked Theresa. “In fact more than half of Scots are accessing the outdoors less than once a week. Our aim is to try and change this. “We’ve been working with Glasgow City Council’s countryside rangers too who are also helping lead the effort. They are instrumental in running events and taster sessions
www.snh.gov.uk 2
1
Getting outside can be a great family activity.
2
Simple pleasures in the great outdoors – fun at any age.
17
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68