The boost to tourism was


clearly evident. The World Cup attracted 310,000 inter- national tourists, who spent a total of R3.64bn (£300m) in the country. Tourists visit- ing South Africa specifi cally for the event stayed longer (an aver- age of 10.3 days) and spent more than other tourists. The average spend per person during their stay was R11,800 (£987) with 30 per cent of this being spent on shopping, 20 per cent on accommodation, 19 per cent on food and drink, 16 per cent on leisure and 11 per cent on transportation. The origins of the international tourists visiting South Africa dur-


ISSUE 2 2012 © cybertrek 2012


"Africa proved to the world that we can deliver excellence on time and in budget. Western Cape did its bit for sustaining the vision of what we can be as a country"


ing the World Cup closely refl ected the geography of the 32 participat- ing teams; there was, however, a signifi cant representation of tourists from near neighbour African coun- tries. Over one third of all international tourists were from African countries (especially Mozambique, Swaziland and Botswana) whilst 24 per cent were from European countries, nota- bly England (24,000), Netherlands


(9,000) and Germany (8,500) with 13 per cent from Central/South America and 12 per cent from North America. Research by national tourism organisation South African Tourism has shown that the majority of the 310,000 international tourists whose primary reason for visiting was the World Cup had very positive experi- ences. Almost 70 per cent thought that South Africa was a great host


Read Leisure Management online leisuremanagement.co.uk/digital 49


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