This page contains a Flash digital edition of a book.
LES MILLS CLASSES


BODYATTACK™ Sports-inspired cardio workout for building strength and stamina. High energy interval training class com- bines athletic aerobic movements with strength and stabilisation exercises.


BODYPUMP™


The original barbell class designed to strengthen the entire body. This 60-minute workout challenges all major muscle groups by using weight- room exercises including squats, presses, lifts and curls.


BODYCOMBAT™ Energetic cardio workout inspired by martial arts. It draws from a wide array of disciplines, including karate, boxing, t aekwondo, tai chi and muay thai.


BODYBALANCE™ A yoga, tai chi and pilates workout that builds flexibility and strength. Controlled breathing, concentration and a carefully structured series of stretches, moves and poses to music create a holistic workout.


RPM™


An indoor cycling workout in which par- ticipants ride to the rhythm of music.


ISSUES FOR THE INDUSTRY As well as driving his own business, Mills spends a lot of time researching and talking about the wider issues for the health and fitness industry. He sees two very different trends emerging within the industry. The first is the huge growth of budget clubs, which he says has been fuelled by the lack of innovation in traditional clubs. “Most facilities have found that when a budget club opens next door, maybe 10 to 20 per cent of members will go over to it," says Mills. "This is very diffi- cult for clubs, as that 10 to 20 per cent is often your profit margin.” The second, more positive, trend is the growth of what Mills calls micro gyms – niche gyms dedicated to just one type of activity. “There are dozens of these brands in the US,” he says. “Operations like Omni, Flywheel, Pure Yoga, UFC Gym, Orangetheory Fitness and Soul Cycle. These will be the next big wave of gyms – it’s an area that is really taking off. What’s posi-


ISSUE 2 2012 © cybertrek 2012


tive is that these gyms charge a lot of money, and people are prepared to pay it. So at one end you’ve got peo- ple saying they won’t pay $50 a month for gym membership and going over to the budget gyms, and at the other end you’ve got people paying $150 a month at these micro gyms. This should give us an insight into what people really value in our offering.” Sustainability is another big issue for the industry, says Mills. “There is a major relationship between health and green issues. We need to walk the walk and green our own facilities. It doesn’t matter what we do, if we don’t deal with global warming then our busi- ness is not going to be successful in 15 or 20 years time.”


Mills has long been an advocate for green issues. As well as working to encourage the health and fitness industry to become more green, he campaigns more widely on the envi- ronment. “Outside of my business, my environmental politics is a big part of


BODYJAM™ A cardio workout which combines the latest dance moves and hottest new sounds, and which puts the emphasis on having fun as much as exercising and breaking a sweat.


BODYSTEP™


An energising step workout. Participants exercise using a height- adjustable step and simple movements on, over and around the step.


BODYVIVE™ A low impact, whole-body, fun work- out that improves fitness and core strength using body weight, VIVE™ tubes and balls for extra resistance.


SH’BAM™


A 45-minute dance class featuring simple dance moves with chart-top- ping hits. A fun and sociable exercise class for all abilities.


CXWORX™ A short, sharp workout that strength- ens and tones the body. The class hones in on the torso and sling mus- cles that connect the upper and lower body, and improves functional strength and helps injury prevention.


my life,” he says. “I started a group in NZ called Pure Advantage, which has the backing of a lot of NZ’s biggest business leaders. The primary aim is to lobby government to adopt green eco- nomic policies that will enable NZ to prosper in a future low carbon world, and help to avert ecological disaster.” On a personal level, Mills tries to


take care of his own health, as well as that of the planet. He is “pretty obses- sive” about his diet, eating organic, locally-sourced food where possible. Three years ago he cut out sugar and says he has seen radical improve- ments in his health as a result. As well as working out, he mountain bikes – “I went out and broke two ribs and punctured a lung last year – I still go out riding every Sunday though” – skis and surfs, and he spends half of every year travelling on business. When I ask why he drives himself so hard, Mills’ answer is simple, and probably sums up his attitude to life: “You’re a long time dead, mate.” l


Read Leisure Management online leisuremanagement.co.uk/digital 35


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76