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FILMART HONG KONG SPECIAL, MARCH 2012 FILMART’S FLYING START


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Greater China researcher Sen-lun Yu (86) 139 1151 9673 senluny@gmail.com


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www.screendaily.com 8 2 4


2 FILMART OPENS THE GATE Already a leading content market, Filmart is likely to be busier than ever following the relaxation of China’s film quotas


4 TUNING IN TO DEMAND Hong Kong producers are debating future strategy in the face of regional competition and the booming mainland market


8 INTERVIEW: PETER HO-SUN CHAN The producer-director explains how the growth of China is transforming the film-making landscape


12 HONG KONG COMES TO PARIS This year’s Paris Cinéma will showcase films and co-production projects from Hong Kong


14 THE DIRECTORY The exhibitors at Filmart 2012


March 2012 Screen International 1 n


The importance of Filmart on a global level has never been greater. It’s now clear the Chinese market — the third biggest on the planet — will soon surpass Japan to become the second biggest after the US, and, who knows, might challenge the US in the near future. Mainland China is now sustaining its own block-


busters and in recent months The Flowers Of War grossed more than $93m in China and The Flying Swords Of Dragon Gate more than $80m. In February, the Chinese and US governments reached an accord whereby China would open its market to a further 14 US films in 3D or Imax formats in addition to the quota of 20 revenue-sharing foreign titles, and raised the box-office share for foreign companies to 25% from the current 13%-17%. Filmart, which like Hong Kong itself is often


dubbed the gateway to China, will be abuzz with the newly relaxed rules and how independents will be able to take their films to this potentially gigantic audience. Screen’s Asia editor Liz Shackleton explores Hong


Kong’s role in our Filmart supplement, both as a sup- plier of talent and co-productions to the mainland, and how its indigenous industry is faring — an industry still able to deliver world-class success stories such as A Simple Life. Shackleton also talks in depth to Peter Ho-sun


Chan, who is named Filmmaker In Focus at this year’s Hong Kong International Film Festival. Hong Kong’s Chan is an iconic figure in new Chinese cinema, as both producer and/or director of some of the indus- try’s most ambitious films.


Mike Goodridge, editor


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