P W
ublisher’sWelcome Blockbusters
elcome to our 18th edition of Warmbloods Today, which wraps up three years of publication, a major milestone for the magazine—for that matter, for any magazine. Publishing
gurus warn that it takes three full years to get a magazine completely off the ground, and the media experts don’t lie. A second milestone for the magazine is to surpass the 100 page mark, and as you can see, mission accomplished. Okay, I’m a bit biased, but with all the great advertising and editorial inside, it’s a down right blockbuster issue! I feel like I’m standing at the microphone at the Oscars. “I’d like to thank so many people: all my writers; my
circulation manager Sue; my editor, writer and friend Pat; my salespeople Ed, Jane and Janell; my designer Vinoy; and then there’s my family who in January 2009 all jumped online and bought subscriptions even though most had no clue what a Warmblood was. I especially have to thank my husband, Scott, who put up with dirty dishes in the sink, overdue laundry and take out pizza while I scrambled to meet magazine deadlines….” (yawn; enough already!) On the subject of blockbusters and Oscars, when I heard that War Horse was going to be released in movie
theaters the same time that our January issue was hitting mailboxes and store shelves, I was ecstatic that we had an interview with the movie’s head trainer, Bobby Lovgren (see the article on page 16). I understand that the reality of what horses went through in warfare will be portrayed so vividly in the film, that I find myself hesitant about watching the movie in a public theatre knowing I’ll be a major weeper. Today, I believe we have no concept of what it must have been like to fight battles on horseback, which ended
roughly a century ago. For a mounted soldier, “man’s best friend” was his horse—not a dog. Life and death was dependant on his partner’s bravery, soundness, athletic ability, trainability and character. Te good news is that thousands of years of cavalry training spurred on the competitive horse sports we enjoy today. With the new year upon us, Warmbloods Today wishes everyone a blockbuster 2012 with their horses, whether
you ride, train, breed or simply own these magnificent animals. Enjoy this issue’s variety of stories and opinions, along with a special breed section about Trakehners. Please continue to give us your feedback—many of the features we write are requested by you. Which leads me to one more group to thank at the microphone: “I can’t forget all the readers out there who have supported what Warmbloods Today has accomplished—bringing the riders, trainers and breeders together in one forum. Tank you from the bottom of my heart.”
Our Mission: Warmbloods Today is the only magazine in North America focused on the entire spectrum of Warmblood breeds. It’s a place where people from all aspects of the sport horse community can come together: amateurs, owners, trainers and breeders. Each issue contains interesting, informative and often heart-warming stories of peoples’ experiences with their horses, along with thought-provoking opinions from various professionals and amateurs. We cover all horses from European descent bred for the sports of jumping, dressage, eventing and driving including the Iberian breeds and American Warmbloods.
12 January/February 2012
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