Introducing … Women in Parking Association By Colleen Niese
When asked if he believed in clubs for women, comedian W.C. Fields responded: “Yes, but only if every other form of persuasion fails.”
The advancement of women has come a long way since Fields’ comment in the 1930s, from joining clubs to hold-
ing political positions and running companies. And while women continue to emerge from all disciplines within the parking indus- try, opportunities to further narrow the gap between men and women in terms of promotion, advancement and C-Level pres- ence in the boardroom still exist. As a result, the abilities and talents
of women are underutilized in the industry. With survey data specific to male /female parity in parking not readily available, anecdotally speak- ing, the conversation surrounding recruitment and promotion of women has certainly gained momentum across the industry over the last few years. From my own experience, I can
1:49 PM Now, closing in on 18 years later, I can definitely say that that
type of comment is made less and less, but I’m not surprised when it’s noted. This dynamic of industry professionals’ desire to see growth
As a result, the abilities and talents of women are underutiliz ed in the industry.
recall that when I started to be part of client presentations in 1994, at every meeting I could bank on the other side of the table remarking (in various, sometimes “colorful” ways) how “refresh- ing” it was to see a female face on the team.
in the female sector and the established presence of women with- in a client demographic offers an exciting opportunity to pro- mote the advancement of female professionals in parking, while at the same time further educating the whole industry on the val- ue that diversity brings from a busi- ness perspective. With this vision in mind, the
Women In Parking (WIP) profession- al organization was founded in fall 2011. This association comprises rep- resentatives from nearly every industry-related discipline who share the common goal of being ded- icated to promoting the advance- ment and achievement of profes-
sional women by providing networking, leadership and career enhancement opportunities to all members. Members have access to peers across the industry to discuss
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