FEATURE
and sellers can view inventory ‘avails’ in real time on any mobile device and effectuate agree- ments on an instantaneous and paperless basis. Users can sync data seamlessly between their internal systems and the marketplace, much as they are doing now with their own corporate sites. “The idea is to provide the same level of
access as a Cannes or an AFM in the comfort of the user’s own home, office or hotel suite at the end of a lucrative day at the market,” says Kassin.
Launch date FilmTrack was founded in March 2000. RightsTrade LLC founded in May 2011 and will launch in May 2012 at Cannes. Key executives Jason Kassin, CEO; Stephen Kassin, president; Thomas Coleman, chief technological officer. Cost to users FilmTrack offers a standard entertainment licence model as well as a software- as-a-service model for smaller companies. RightsTrade offers free usage; commission will be charged for completed licences and fees will be charged for special services such as digital delivery. Ownership structure FilmTrack is privately owned. RightsTrade is owned by FilmTrack’s principals, together with Jado Holdings and Matilda Media Group. Business model Software licensing, maintenance, support, software-as-a-service, and pro services.
IMDB, IMDB PRO, BOX OFFICE MOJO, WITHOUTABOX and CREATESPACE
www.imdb.com http://boxofficemojo.com www.withoutabox.com www.createspace.com With more than 110 million worldwide unique users per month, not to mention 27 million mobile app installations, IMDb is the consumer world’s leading movie website with versions available in eight languages including Chinese. With Amazon’s backing, it has also become a
habitual information source for industry profes- sionals, happy to take free advantage of Box Office Mojo or be among the 350,000 claimed
film-makers that use Withoutabox to submit films to festivals around the globe. Add in IMDb Pro’s contact listings for 80,000 professionals and 30,000 entertainment companies and it is small wonder executives often gripe about their credits — this website matters. And IMDb is not done yet. “Our aim is to
cover every movie and every TV show from every country in the world and every time period,” says IMDb founder and CEO Col Need- ham. And then to find a way to make sure that work is seen. A first step came with the 2005 acquisition of
CreateSpace, which allows film-makers to sell movies to a worldwide audience through DVDs-on-demand or video downloads via Amazon VoD. But Amazon’s own acquisition of Lovefilm suggests bigger plans are afoot. “We see the whole industry still ripe for inno-
vation and disruption,” says Needham. “The biggest area for IMDb is in connecting film- makers with their audience. The internet offers incredible opportunities to reach what in the past might have been considered fragmented audiences, and to build a closer and on-going
n 36 Screen International at the Berlinale February 10, 2012
relationship between film-makers, distributors and viewers.”
Launch date October 1990. IMDb Pro launched in 2002; Withoutabox and Box Office Mojo acquired in 2008. Key executives Col Needham, founder and CEO; HB Siegel, chief technology officer; Toni Reid, head of consumer products; Jack Bernstein, head of professional services. Cost to users IMDb’s consumer website and mobile apps are free, as is Box Office Mojo. IMDb Pro is $125 per year. Withoutabox, which is free for film-makers, takes a cut from submission fees. Ownership structure A wholly owned subsidiary of
Amazon.com. Business model Advertising and subscriptions.
MACCS
www.maccs.com
This Netherlands-headquartered company’s Movie Accounting System — or MACCS — sees approximately 35% of international box office processed through its systems — a percentage CEO Bert Huls expects to grow 50%-55% in the next three to five years. MACCS software covers everything from rights management, theatrical distribution, p&a and virtual print fees to sub- licensing and royalty statements. Other services include MaccsBox, a web-
‘We see the whole industry still ripe for innovation and
disruption’ Col Needham, IMDb
based data-exchange platform, and D-Cinema Hub, a one-stop-global-shop for online order- ing, post-production and delivery of digital cin- ema in which it is partnered with XDC. “MACCS enables customers to conduct busi-
ness more efficiently and effectively through operational cost reductions and additional insights that increase business and revenues,” says Huls. “Our facilities provide clients with the opportunity to switch their focus from operations to marketing. “Theatrical is key in the distribution process
in regards to awareness and marketing of a film across its full life cycle. We’ve been approached by many producers about getting their product on the web but the question is, who’s going to buy it? Especially if nobody’s heard of the prod- uct. How do they create awareness? As long as these questions are not answered, we’re not interested in administratively supporting the numerous initiatives in this market.”
Launch date Founded in 1994. Product launched in Germany, UK, Belgium, Netherlands and Australia from 2000. Key executives Bert Huls, CEO; Mathieu van As, chief technology officer. Cost to users From $13,400 a year. Ownership structure Privately owned with start- up funding from a venture-capital company. Business model Fixed monthly fee or per transaction.
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