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FLEA MARKET STATE OF THE INDUSTRY
2012 Looking Good
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1st Warehouse - 1628 S Central,Los Angeles, CA 90021 2nd Warehouse - 1111 E. 16th St. Los Angeles, CA 90021 NEW Warehouse - 2765 Main St. #B, Chula Vista, CA 91911
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to accommodate the economy and themselves,” notes Mike Masterson, manager of the Coastal Carolina Flea Market. Masterson notes that vendors are carrying a variety of low, medium and high priced merchandise to account for consumer shopping trends. Functional and necessary is what sells, according to Mike Cook, owner of Mike’s Unique Collectible and Antique Market in Missouri. This bodes well for sellers of new merchandise, who provide everyday items that customers can be happy with. “Right now, people are buying what they can actually use,” Cook says. “They might need cooking pans, so that is what they look for. People aren’t buying a lot of antiques right now.” It’s all about offering what customers want. Signs are starting to emerge that the overall economy is improving, leading to even more optimism in the fl ea market sector. “When people aren’t making as much money, they go to fl ea markets to get stuff that is cheaper than they could get at the store,” Stewart adds. “You end up not being affected by the economy as much, which is nice.” In December, claims for jobless benefi ts fell to their lowest level since May 2008 and sales in the fourth quarter were strong. The National Retail Federation, in response to seeing higher sales throughout October and November, upgraded its holiday forecast from a 2.8 percent rise to 3.8 percent. A number of movements in the U.S. have been a boon to the fl ea market business. Campaigns to buy local and support the community have benefi ted the industry, as a fl ea market at its essence is simply a collection of dozens or even hundreds of independent small businesses. Campaigns such as
continued on page 54 52 February 2012 For The Best Service Say You Saw It In The Western Merchandiser
GRAND OPENING FEBRUARY 6th in 2765 Main St. #B CHULA VISTA CA. 91911
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