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FEBRUARY SPECIAL! Scent of the Month
ROSE
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CARACTERÍSTICA Sobre Lentes de
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20 February 2012 Fuze
CUSTOM DESIGN!
Sol de Moda continuado de la página 18
de diversión y funcionalidad para los lentes de sol de 2012. De hecho, la línea de moda de primavera contendrá colores brillantes y de neón, además de diseños animal print. Mediante la actualización de más de 900 números de referencia, la empresa planea continuar con 600 de sus estilos más vendidos e incorporar 200 modelos nuevos a la línea de este año. “Nuestra meta consiste en actualizar nuestro inventario para que nuestros clientes puedan hacer lo mismo; para ello, ofreceremos las tendencias más actuales del mercado de lentes de sol”, comenta Ron Bryan, Director de Ventas y Marketing. Sin embargo, Pacifi c Link tiene intenciones de continuar con su propia línea de lentes de sol
continúa en la página 22 For The Best Service Say You Saw It In The Western Merchandiser FEATURE Sunglasses
Fashion Forecast continued from page 18
discounts to fi rst time customers, and as always, pricing will be customized for every buyer purchasing from us,” Bryan adds. Pacifi c Link’s business model is simple. “We sell to anybody who buys wholesale sunglasses. It could be jobbers, convenience stores, fl ea markets, or kiosks in the mall,” notes Bryan. Pacifi c Link knows that customers need information about the variety it offers, especially regarding new products. To that end, Pacifi c Link’s website,
www.sunglassespacifi clink. com, launched a new redesign in January, serving as an invaluable news and buying aid. “Customers can go there and look at every product we
continued on page 22
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