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Fashion Forecast continued from page 16
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selling styles, and add 200 plus new styles to this year’s line. “Our goal is to update our inventory so that our customers can do the same, and offer the most up to date trends in the sunglass market,” says Ron Bryan, sales and marketing director. Pacifi c Link, however, does plan on continuing its own sports sunglass line, Element 8. Updating offers every month, the company still fi nds that sport glasses continue to be a big part of the business. No matter the style, “the wholesale price averages about $24 a dozen, with discounts offered for quantities,” Bryan says. Even with an update in inventory, the pricing structure will remain roughly the same. “We will continue to offer
continued on page 20
CARACTERÍSTICA Sobre Lentes de
Sol de Moda continuado de la página 16
quieren tener un producto que esté de moda. “Este año, sentimos que las personas buscan algo divertido y funcional”, comenta. “Los colores brillantes formarán parte de esta tendencia y volverán a estar de moda las formas tradicionales”. Para aquellos vendedores minoristas que busquen renovar su inventario con los diseños innovadores de este año en la feria ASD en marzo, Kachina ofrecerá una garantía de devolución del dinero a los 30 días, garantía de precios bajos, envío sin cargo para pedidos que superen los US$1,000 y un regalo gratis.
Al igual que Kachina, Pacifi c Link pronostica una temporada de moda similar desde el punto de vista
continúa en la página 20
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