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06 FOREWORD


Bridgestone is the leading manufacturer of tyres and we always try to provide our customers with so much more than the best product in the market – Real Answers is an example of this. Service and sharing knowledge is a key part of what we provide to our customers and partners. As a brand, we also pride ourselves on safety and we want our customers to know the best actions to take in case of an emergency, what equipment they need to have on hand to make sure they are prepared and don’t create a danger to themselves or other road users. Please see our article on page 4. Like any industry, there is specific knowledge that a fleet manager needs to know to do his job effectively. When it comes to tyres, we provide the Real Answers. From understanding the services offered by Bridgestone Assist – the


mobile tyre service (see page 6) to the benefits of one type of product over another, such as the article in this issue on Tube vs. Tubeless tyres (see page 10). If you have any questions that you would like to be answered, we are always prepared and happy to help. Simply drop us an email to realanswers@bridgestone.ae


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Matsuyama Kenji General Manager – Commercial Tyre Marketing & Training. Bridgestone Middle East & Africa FZE


real QUESTIONS real ANSWERS JANUARY 2012 3


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