Cover Photo: Viventy Jewels page 29
December 2011
In my last comment I discussed the issues surrounding concessions, and how they can affect your identity and positioning. The topic of concessions vs. own brand, and
which should be invested in, is discussed in this issue’s Question Time on pages 8-9. Since then, some interesting decisions
made by department stores looking to reinvent or reposition themselves have been revealed. Marks & Spencer introduced its Christmas ad campaign, featuring the X-factor contestants. Previously reputed for its choice of trusted British celebrities, M&S had clearly (and perhaps understandably) not predicted the Frankie Cocozza scandal, which saw him
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24 READER PROFILE DSB speaks to Hoopers’ Anne Horton.
26 PRODUCT INNOVATIONS The latest new and exciting products.
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HOUSEWARES 12
Products for the kitchen, table and home. TRENDS 16
Trends for the home in A/W 2012.
32 RETAIL THERAPY Retail expert Clare Rayner provides a concise ‘how to’ on preparing your promotional calendar for the.
33WEBSITE SPOTLIGHT 34 CLASSIFIEDS
DepartmentRetailer.co.uk | Department Store Buyer | 3
kicked off the show for alleged drug use only days later. The decision was a risky one and, although Frankie’s part was edited out, it is likely that the event will have impacted the campaign’s success to some extent; but had it not occurred, the ad could have been judged a brilliant way of connecting with a huge audience of existing and potential customers of all generations. Selfridges’ decision to venture into
concessions with the launch of Primark ranges in some stores shows that it clearly wants to target a new market, but to say that the decision seems at distinct odds with everything it is known for - high quality, design-led products in a luxurious atmosphere – seems an understatement. Primark has
FROM THE EDITOR 4
The latest news and dates for your diary. INDUSTRY NEWS 6
Achievements and announcements in the sector. QUESTION TIME 8
Our experts discuss the issue of concessions vs. own brand.
SHOWSTOPPERS 10 Product news from exhibitors at the recent shows.
gained fans for its ability to offer cheap and fast fashion in abundance, so it remains to be seen whether this market will respond to shopping the smaller, more edited ranges within the Selfridges shopping experience, and whether current Selfridges shoppers will engage with it at all. I’m unsure whether M&S and Selfridges
have hit the nail on the head, but you have to commend them for the initiative used in introducing themselves to younger consumers by keeping their images fresh.
Naomi Davis, Editor
18 BEAUTY & SKINCARE Ideas to perfect your pampering range!
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