BEAUTY AND SKINCARE


Department stores boost beauty growth in UK


well to the department store shopping experience, according to research released by beauty research specialist, the NPD Group. Figures suggest that looking good remains high on the agenda of British consumers; between June 2010 and June 2011 the market grew by 10 per cent, compared with only 1 per cent in both France and Italy, and 0 per cent in Spain. Within that, fragrance enjoyed


U


a 14 per cent growth, perhaps partly down to the continued interest in celebrity-endorsed scents, while make-up grew 7 per cent and skincare 8 per cent. Despite continued levels of


austerity, it seems that shoppers are still willing to


K shoppers are still spending on beauty products, and respond


spend on premium products in this category; the NPD Group reports that the UK premium beauty market is performing well and outperforming its European counterparts, and says that department stores play a key factor in this success, offering a more personal service and superior atmosphere compared with the self-service model popular in European retailers. Other success factors include lower fragrance prices - with the average price here at €35 (£29), compared to €52 (£44) in France, €47 (£40) in Spain and €41 (£35) in Italy - as well as successful re-launches of top brands including supporting TV campaigns, and PR activity.* n *currency onversions correct at time of going to print.


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