TRENDS: FESTIVE INTERIORS Baubles: Jeanee Duval
Festive goes rustic for A/W 2012 As the industry begins preparations for next year’s A/W and Christmas season, Trend Bible’s Joanna Feeley gives insight into the trends that will underpin your buying decisions.
The last quarter of the calendar year is an important time in the home interior retail industry; with seasonal celebrations including Christmas and New Year amongst others, our focus shift towards the home as we begin to spend more time indoors.
Joanna Feeley is the founder and creative director of Trend Bible. She established the business in 2007 after working as a trend and design consultant for brands in the UK and USA. Trend Bible now works with a global client base across the home interior industry, forecasting trends up to two years ahead for interior designers, department stores, retailers and brands.
consumers are on the look-out for exciting products to make their homes sparkle during the colder months.
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AUTUMNAL TEXTURES Texture is a key trend for interiors as we move into autumn 2012. With consumers still feeling the effects of the economic downturn, the home becomes a place where people want to surround themselves with meaningful and comforting pieces and cosy, tactile qualities. Consumers are favouring investment rather than
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hether it be festive decorations, cookware or interior accessories,
disposable pieces, looking for longevity over throw-away value. The continuing ‘nesting’ approach towards the home brings raw and rustic textures and patterns to the forefront including hand-crafted knitted textiles, wicker and soft brushed plaids. These dramatic textures are executed in warming damson and ochre colourways adding natural warmth. For Christmas, decorations are
handmade, with natural fabrics like hessian and rustic, open- weave cottons. For seasonal giftwrap and greetings cards, collaging and papercraft techniques provide a home- made and personalised feel. This theme of rustic and textured products continues to trend into Spring/Summer 2013, as we see a shift towards a less polished, less ‘put together’ looks that are more about mismatched groupings of well-loved objects than about over-co-ordinated ranges.
GRAPHIC In contrast to the trend for warming, autumnal textures, a graphic, monochrome trend emerges for the season. Colour is stripped back to a bare palette during late autumn and the early winter months, as we see black and white becoming a key colour direction. This theme is driven by a desire for escapism, whereby consumers look for products with character to make them smile and help them to see the light during dark times. This colour palette should be applied in a contemporary,
Cushion: Alexandra Bruel
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