FIND THE FACTS DRIVING MARKET LEADING SALES
FIND THE HERITAGE
Kopparberg Brewery was established in 1882 in the town of Kopparberg, Sweden.
FIND THE RESEARCH RESULTS* A national research study of over 1,220 consumers commissioned by Kopparberg found;
42% of Kopparberg consumers are new to the brand over the last 12 months.
47% of consumers say that Kopparberg is ‘the only cider’ they drink.
65% of consumers say they are drinking more Kopparberg now than 12 months ago.
55% of consumers drink Kopparberg at least once a fortnight, proving Kopparberg is firmly seen as an all year round drink.
The average age of Kopparberg consumers is 26 and ranges from 18 to 40+.
FIND THE GROWTH THAT’S DRIVING THE CATEGORY** Kopparberg Cider was launched in the UK in 2005.
This year, Kopparberg is growing by 88% MAT in the total UK On-Trade.
By comparison, the category is growing in the On-Trade by 17% MAT.
FIND WHAT’S NEXT
In 2012, Kopparberg will double its spend as part of a £10m investment in the advertising and promotion of the brand.
TACK SÅ MYCKET (THANK YOU)
We remain committed to further pioneering the fruit cider category and driving real sales growth for your business.
Thank you for your support in building the Kopparberg brand in the UK.
The next stage of the findkopparberg ad campaign will be launched with a new TV advert, which will be supported by high profile online, outdoor and print advertising.
All of our ciders continue to be fermented in our hometown brewery, using the same recipe that dates back to 1930.
In SCOTLAND, Kopparberg is growing by 72% MAT v. 16% for the category.
Kopparberg Mixed Fruit is growing by 120% over the same period.
Kopparberg is the Number 1 Packaged Cider brand in the Scottish On-Trade.
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