28: WGE MAG
WGE MAG: 29
AT7ADDAK
original concept created for Arab gamers by Arab gamers; and is the brainchild of Brahms Chouity (CEO) and HRH Abdulaziz bin Turki Al Faisal (Chairman).
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“Our vision is to provide the Arab online gaming community with an exciting new concept: Social Network meets Competitive Gaming.
At7addak.com will allow gamers who use their existing gaming platforms (such as consoles, PC’s, mobile devices…) to challenge other players globally using their favorite gaming titles. The whole idea started when Brahms Chouity, serial entrepreneur, running 6 different companies, found out his wife was pregnant and decided to take a few years off. He spent the first few weeks of his sabbatical doing what he likes best, console gaming.
The first week went by without much objection from his wife, the second, not so much. On the third, she blasted: “If you don’t make a business out of these video games, then one of you is out of the house”.
That was all he needed to quit his early retirement and go back to what he does best. He wanted
ometimes the values and language used by one group of gamers may not be those preferred by everyone. At7addak is an
to create an online community where gamers could
“If you don’t make a business out of these video games, then one of you is out of the house.”
challenge each other virtually, for cash and prizes. A kind of Facebook for gamers. He pitched his idea to his best friend and business partner Prince Abdulaziz Al Faisal, and the two went to work building the concept and the team needed to develop the website.
Fast forward 6 months, and At7addak has just hosted its very first real-life tournament.
Brahms Chouity explained how these events will take place in the future. “Every season, At7addak will host a series of online tournaments, by country and by game title. Gamers with enough experience points will be able to enter these tournaments. Throughout the season, gamers
“We also want to be the dominant media property exclusively targeting the millions consumers in the region who have a passion for playing
video games as a competitive social activity, while giving sponsoring brands access to this highly influential
demographic.”
battle it out against each other, moving up and down the leadership ladder as they win and lose.”
“At the end of the online season, the top gamers from each country will then qualify to enter the ‘Country Championship Finals’. The REAL-LIFE events that we will organized for every country. Gamers will finally meet each other face to face and see what they are really made of, in a tensely competitive environment.”
“The winners of each ‘Country Championship Finals’ will win huge cash and prize rewards. Afterwards, all the regional champions will automatically qualify for the ‘Arab Championship Finals’, and for a chance to fight it out for that ultimate title of Arab Champion.”
“We want
At7addak.com to become a home for casual and professional gamers, where they can compete in a safe and friendly environment, and showcase both their individual skill and their ability to function coherently as a member of a team.”
“Ultimately, we want At7addak. com to become the largest professional video game league in the Arab world.”
“We also want to give millions of aspiring players around the region an opportunity to compete and improve their skills, while socializing through our thriving online community and live championship events.
“Ultimately, we want
At7addak.com to become the largest professional video game league in the Arab world. We also want to be the dominant media property exclusively targeting the millions consumers in the region who have a passion for playing video games as a competitive social activity, while giving sponsoring brands access to this highly influential demographic.“
Good luck with everything Brahms WGE wishes you well. For any enquiries, please contact
info@At7addak.com
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