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From Vision to Exit


By Guy Rigby


There are many differences between a good business and a great business, but they aren’t beyond a business leader’s control. In From Vision to Exit, Guy Rigby candidly explains how entrepreneurs can develop strategies, plans and tactics to get their businesses to the top. With an easy and engaging style, this book is a definitive and practical guide that covers every business area.


From strategy to finance, management to marketing, and business planning to exit, Guy leaves no stone unturned. The result is an authoritative and invaluable tool for entrepreneurs seeking to navigate the minefield of successful growth.


“THIS IS A MUST READ FOR FELLOW ENTREPRENEURS ON THE JOURNEY FULL OF PRAGMATIC EXPERIENCES OF HOW TO ACCELERATE GROWTH IN YOUR BUSINESS. READING THIS WILL


SERIOUSLY ENHANCE YOUR PROFITABILITY AND YOUR WEALTH.” Sir Eric Peacock, Chairman Baydonhill FX, entrepreneur and serial non-executive director


“I AM OFTEN ASKED FOR ADVICE ABOUT STARTING A BUSINESS AND I WAS THINKING OF WRITING IT ALL DOWN. GUY HAS SAVED ME THE EFFORT. I WILL JUST HAND OUT A COPY OF THIS BOOK.” Nick Jenkins, Founder of Moonpig.com


“AS SOMEONE WHO HAS CHAIRED NEARLY 500 ROUND TABLE DISCUSSIONS WITH BRITAIN’S MOST SUCCESSFUL ENTREPRENEURS I KNOW IT’S NOT EASY TO ASSIMILATE BEST PRACTICE INTO A BOOK. GUY HAS MANAGED TO COMBINE CURRENT INSIGHTS AND ANECDOTES WITH GREAT, PRACTICABLE TIPS. THIS IS THE BOOK I WISH I’D WRITTEN: GUY’S SAVED ME THE TROUBLE.


The Entrepreneurs Guide to Building and Selling a Business


THIS SHOULD BE ESSENTIAL READING FOR ANY ASPIRING, HIGH GROWTH ENTREPRENEURS.” Duncan Cheatle, founder of leading entrepreneurs club The Supper Club and the Prelude Group which works with entrepreneurs to maximise capital value.


“AN EXCELLENT WORK. A STORY OF VISION, PASSION AND THE JOURNEY THROUGH GROWTH


AND EXIT. IMMENSELY HELPFUL AND PRACTICAL. THIS BOOK’S GOT IT ALL.” Wilfred Emmanuel-Jones, The Black Farmer


“A DEFINITIVE HANDBOOK AND GUIDE. EVERYTHING YOU’LL EVER NEED TO KNOW ABOUT BUILDING AND SELLING A BUSINESS.” Kevin Stopps, Managing Director, Smith & Williamson


Lightbulb © Evgeny Terentev / iStockphoto.com. Cover by e-Digital Design


ISBN 978-0-85719-147-2 Hh Hh Harriman House £19.99 9 780857 191472 Hh Why Starting Up Isn’t Enough By NACUE


With rave reviews from serial entrepreneurs including Julie Meyer, James Caan and Luke Johnson, Guy Rigby’s new book has set the taste buds of leading UK entrepreneurs on fire!


No stranger to entrepreneurs and start-ups, Guy heads up the Entrepreneurs’ Group at Smith & Williamson, one of the UK’s top 10 accounting firms. He has played a pivotal role in driving the growth of many start-ups into growing and thriving businesses.


In an interview with NACUE he discusses his new book From Vision to Exit- The Entrepreneur’s Guide to Building & Selling a Business, described as “a must-read book for any aspiring entrepreneur” by James Caan, serial entrepreneur and founder/ CEO of Hamilton Bradshaw.


Guy, at a time when the literature market on entrepreneurship seems saturated, what led you to write a book on entrepreneurship? There’s a gap. The market is full of books about how to start a business, from the basics like how to open a bank account to how to get a customer. There are also plenty of books written by entrepreneurial celebrities about “how I made it”. But there is no definitive guide for entrepreneurs about building and selling a business in the market. My book takes the reader through all the necessary strategies and processes needed to grow a start-up into a thriving and successful business, including how to sell it.


From Vision to Exit- what underpins this title?


The fact is that most entrepreneurs start businesses with a view to exiting them. There are various reasons for this, ranging from personal to professional. From Vision to Exit encapsulates the whole of the entrepreneur’s journey, but most importantly, the strategy, from start to exit. It explains how to take an idea and build it into a great business, step by step. There’s no magic and you don’t need to reinvent the wheel. Plenty of people have been there before.


Vision is key. Vision begets strategy and strategy begets tactics. If you have a poor vision, you’ll struggle to create a great strategy. You’ll be pushing water uphill.


Take easyJet, for example. Stelios had a vision that transformed the model, then went about developing the strategy and the tactics to achieve it.


Most entrepreneurs learn by doing, so what can your book teach them? They say that we learn from our mistakes, but failure teaches us how to fail, not how to succeed. Learning from success is a far better model.


My book puts entrepreneurs in a position to succeed. It’s a bridge, a roadmap if you like, that enables the successful experience. It’s full of easy case studies to read, practical advice and it’ll set people on the right path, avoiding many of the most common bear traps. I’d like to think that it will help many businesses avoid failure.


cover height = 234mm


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