b strategies
By John Taysom
“For the advertiser, how can they now optimize advertising spend as between F-URLs and URLs?”
And how do the users of online services now generate an overall look across the content fragments? Wasn’t that after all the point in indexing everything? With the growth of social networking, which leads to sharing of private data online, the old problems of enterprise search are arriving on the web: disconnected silos of information stored behind logins with no common search or discovery mechanism. This getting serious: Facebook for friends, LinkedIn for professional contacts, Amazon for purchases, Twitter for news, Gmail for email. Except for the latter, the information most valuable to you is no longer easily accessible through Google alone. And even with Gmail you still need to search in two different places if you want to see your email along with web search results. Is it time for the next Mosaic/Netscape to allow us to form a single view again?
As ever, technology solves the
problems technology creates. Amir Nathoo from UK/SF start- up WebMynd (www .
webmynd.com) is working on search technology that builds on top of the exiting re-fragmented infrastructure of silos to let you access all your data silos in one place with one ‘view’: it’s aware of your preferences and identity and it is respectful of pay-walls, passwords et al.. Better yet, it does not require a change in user search behaviour because it lives right inside Google, Bing (or your other favourite search engines), so you don’t need to search differently to re-assemble the doll silos into a contiguous information resource. It builds on top of the power of existing services rather than seeking to replace them.
“And even with Gmail you still need to search in two different places if you want to see your email along with web search results.”
K/SF based Rapportive (www.rapportive. com) is an another example. It builds on top of gmail to make the user experience richer and add value to the basic product. Who will find these two companies to be a convenient vehicle for their Baboushka strategy?
U
As you can see, this is likely to be a hot space. So as we watch the expected future developments the key question will no doubt soon become who then will be stuffing whom?
As you can see, this is likely to be a hot space. So as we watch the expected future developments the key question will no doubt soon become who then will be stuffing whom?
(Note: the author has minority investments in both Webmynd and Rapportive.)
35 entrepreneurcountry
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