“
We have only two sources of competitive advantage. The ability to learn more about our customer faster than the competition and the ability to turn that learning into action faster than the competition. Jack Welch
Former Chairman & CEO - GE
”
So, in the same way your customers aren’t ‘Transactions’ your people aren’t ‘Resources’. Create a true relationship with your people and inspire them to be exceptional. Then passionately forge a relationship with your customers by replacing products or a ‘product-centric’ model with solutions as the fundamental part of your value proposition. If everyone and by everyone I mean you, your people and your customers are aligned, engaged and share purpose then differentiation, innovation and shareholder return will be your natural by-products.
Good Luck! 33 entrepreneurcountry
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