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Take, for example, 25hours Frankfur t tailored by Levi’s, situated next to the Levi Strauss’s German headquar ters. A playful nod to American popular culture and Levi’s place within it, each f loor tells the tale of a single decade in American history – from the 30s through to the 80s – complete with its own sound track and period furnishings in shades of Levi’s blue. Or consider the groups f irst expanded project, Goldman 25hours. Set in the repurposed Henninger Hof of Frankfur t’s Ostend district, the proper ty was inspired by the Oriental Bangkok, a hotel famous for hosting literary greats such as Somerset Maugham, Graham Greene, Joseph Conrad, and Noel Coward. Goldman explains, “For twenty years I wanted to visit the Oriental Bangkok because of the legend that surrounds it. When I f inally arrived, I closed my eyes and thought of the history, the age, the guests, the books that were written, the stories. I felt the legend. For my f irst hotel, Goldman 25hours I wanted a hotel with a lot of stories, and I didn’t want to wait a hundred years!” And so Goldman invited his friends and colleagues to contribute those stories. The results inspired him to create 49 suites spread over seven f loors. “The hotel is like a Christmas Advent calendar; each door opens to reveal a different story inside.” The suite named “When Will Rome See You Again?” is based on the starry-eyed love that Goldman’s assistant enter tained for Charlton Heston as a young girl. The room is papered in letters to the actor. Another room explores the story of a friend who was overworked, f led the city to spend half a year traveling with a sheepherder, and discovered that time is the ultimate thing of value. The suite, by interior designers Delphine Buhro and Michael Dreher is entitled ‘Time is the


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