25hour Party People


It’s one thing to say your hotels appeal to those who favour personalised experiences over cookie-cutter blandness. But few hoteliers can back it up like the mischievous masterminds behind the German- based 25hours hotels. The four visionaries commission artists and film-set designers to create interiors that are inspired not by hotel convention, but by literature and pop culture.


“ostentatious, sexy, cheeky, and never dead earnest.” This attitude goes a long way to explain why 25hours provides rehearsal spaces for local bands and offers libraries dedicated to vintage vinyl albums rather than books. The CEO of the group, Christoph Hoffmann, explains how it all came to pass: “Ardi Goldman and I met through a mutual friend at a dinner par ty. Ardi was introduced to me as the most creative man in real estate – the dolphin in a pool full of sharks. Ardi then


T


he quar tet behind these high glam, value- for-money proper ties takes pride in being


introduced me to Professor Stephan Gerhard, who is regarded in Germany as a highly competent consultant in the f ield of hotel and travel trade. Gerhard would be the one to structure the nascent 25hours Hotel Company. And Kai Hollmann is known to be the best- dressed, most sophisticated, creative, and independent hotelier in Hamburg and beyond, so naturally we were destined to meet him.” The men f inally came together in Copenhagen to suppor t the creation of Fox Hotel for Volkswagen, and over a dinner they discovered a mutual passion for what Hoffmann calls “a


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90