To keep the good staff you’ve hired:
„ Rotate routine and boring jobs. „ Be fair. Don’t show favoritism. „ Work with your staff to develop the schedule.
„ Treat your employees with respect. Don’t allow employees to be disre- spectful to any other employee.
„ Keep employees informed of new marketing and other promotions.
„ Remove hassles-ask employees which procedures are working and which aren’t.
„ Make their workdays challenging. „ Provide timely performance reviews and wage salary increases.
„ Teach your employees. „ In franchising, training should be continuous. Employees are you front line.
„ Training classes are a good way to show your employees that they matter to you.
„ Get all the training you can from the franchisor.
„ regularly train and retrain all your employees.
„ Hold refresher and advanced classes on a regular basis.
„ Alert your franchisor when you need additional training.
„ Take advantage of every training opp- ortunity, whether it’s offered by the franchisor or by local schools, trade associations and other sources.
Give customers great service.
„ The most important thing you can do is to get everyone to smile!
„ Let the customer know you’re happy they chose your business.
Get involved with the community.
Customers like to shop in places that
support them. „ sponsor Little League team „ support a civic or youth group „ give tours of your business for school groups
„ set up a kiosk at community events
Stay in touch with your franchisor and other franchisees:
„ Stay in communication with the fran- chisor: Letters, newsletters, emails, phone calls, faxes, training classes, regional meetings, conferences and conventions.
„ Communicate with other franchisees by participating in the franchise ow- ners association.
Watch the details.
„ Success is in the pennies! If you watch your pennies, the dollars will take care of themselves.
„ Minimize costs and maximize sales. „ Watch out for shrinkage (merchandise that is missing or unaccounted for).
„ Work hard every day. Choose your time away from the franchise wisely.
Source: International Franchise Association
The Black E.O.E. Journal
www.blackeoejournal.com
87
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