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While spirits are high for the


Royal Wedding, you could see your spirit and mixer sales grow by 9%


*


Coca-Cola Enterprises and Diageo GB are once again marrying up to help the on-trade create perfectly served, long mixed spirit drinks. With a £2.5m investment from April, the campaign branded ‘Always better together’ will combine education programmes, POS and consumer advertising. It follows a successful launch in 2010, which achieved spirit and mixer category growth of up to 9%.* Make the most of the opportunity and raise a glass to the perfect match on the big day.


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Source: *Average quoted uplift on spirit and mixer sales where POS kits were implemented and staff were trained on perfect serve. Research conducted by Tangible in May / June 2010. 97 audited outlets and licensees interviewed. Serving Suggestion. The BELL’S, GORDON’S, PIMM’S and SMIRNOFF words and associated logos are trade marks. © Diageo 2011. The SCHWEPPES word, the Fountain Device and the 196 Graphics are registered trade marks of Atlantic Industries. Coca-Cola is a registered trade mark of the Coca-Cola Company.


& ALWAYS BETTER TOGETHER


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