summer drinks
Operators urged to ‘think pink’
Rosé set to continue its reign this summer, suppliers say O
Blue Nun has been given a makeover.
Blue Nun shows its true colours
GERMAN wine range Blue Nun has been relaunched with “fresher and fruitier” styles of wine and new-look packaging in time for summer. Previously a non-varietal white wine, Blue Nun Original is now a blend of the Rivaner and Riesling grape varieties. The new wine, which has retained the original blue glass fluted bottle, is said to have more “body flavour and depth of fresh fruit flavours”. A range of four premium Blue Nun varietals – Riesling, Pinot Grigio, Dornfelder Rosé and Pinot Noir – has also been introduced.
Brand owner Langguth Wines said it worked with winemakers at its UK importer Bottle Green on the new range, which is pitched at 25 to 45 year old women. With Blue Nun supplied to the on-trade through Halewood International’s wine division Chalié Richards, the relaunch will be backed by a marketing campaign, spanning digital activity, TV sponsorship and a partnership with a west end theatre production.
Wine brands to carry on dining
WINE brands Hardy’s and Echo Falls are to continue their sponsorship of Channel 4’s Come Dine With Me throughout the summer.
The new deal, which marks the brands’ third year of sponsoring the series, will see Echo Falls sponsor the show from May until September, before Hardy’s takes over until the end of the year.
24 - SLTN - April 28, 2011
PERATORS looking to boost wine sales this summer are being advised to stay in the pink. The people behind some of the country’s main wine suppliers told SLTN that the popularity of rosé shows little sign of waning, with sales expected to rise in line with the temperature.
But stocking just the one style of the pink stuff isn’t enough, it seems. Constellation Wines’ Clare Griffiths said it’s the operators who offer a choice of rosés that really stand to benefit this summer. “Rosé is the fastest-growing wine colour, with a 14.1% share,” she said. “Constellation has a comprehensive
rosé offering at a variety of price points from best-selling brands, such as Echo Falls, Stowells and Hardys.
Introducing a ‘wine of the month’ allows you to trial different styles and prices without changing the entire list.
“In the summer, when women will be increasingly looking for a lighter offering, be sure to include the new range of lighter drinking wines from Banrock Station. “Banrock Station Moscato and Pink Moscato are both 5.5% in strength, contain less than one unit per 125ml serving and are a low-alcohol wine offering that still delivers on flavour. “The range has a light, sweet and
refreshing taste with a hint of spritz and, therefore, will be the perfect summer drink for consumers looking for a lighter-style wine.
“Why not encourage your customers to share a bottle of Echo Falls White Zinfandel in the pub garden in the summer? Customers will be on the lookout for deals that relate to them and their drinking occasion.” Sue Buchanan, trading director for Scotland at Waverley TBS, reinforced the importance of flagging up a summer wine offer. Advising operators to review lists at least twice a year, Buchanan recommended offering different wines as a ‘wine of the month’ or to tie in with a special event. “This way you don’t have to change your entire list but can trial different styles and prices to see what is
Operators who flag up their rosé wine offer stand to benefit this summer, according to Constellation.
popular,” she said. “A broad range of wines by the glass helps the customer to sample different wines without committing to a whole bottle. “We’re still seeing good growth in
rosé wines and Prosecco and both will continue to sell well into the summer. “The sweeter end of the rosé spectrum is a perfect wine style for those who are new to the category and sparkling wines, such as Prosecco, are seen as a more socially-acceptable alternative to Champagne.” Cheviot Fine Wines’ Alllan Dawson echoed the predictions for this summer. “Rosé is still in growth,” he said. “And single serves of Prosecco are going to be this year’s summer drink.
“Operators should review their lists about twice a year, and a good selection by the glass is essential.”
Russell Wallace of Perth-based Exel Wines underlined the importance of offering a selection of wines by the glass this summer, but warned operators to “think sustainably”. “If you have a busy establishment then you will sustainably be able to sell more wines by the glass whilst ensuring that they do not oxidise,” he said. “Trying to do this if your clients only buy by the bottle will be counterproductive. “We really encourage our clients to evolve their list. A few words of warning, though: evolve the unpopular wines slowly and gradually as complete change takes time to settle in with customers. “If you are changing something, make
sure it is for the right reasons: better quality, better value or a different style of wine.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58