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Portsmouth’s Pipedream becomes reseller for the UK
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Oregon USA-based Act-On Software has announced the opening of its first European sales arm in partnership with Pipedream Marketing, which is headquartered in Portsmouth.
Pipedream will be the exclusive reseller for the UK and work closely with Act-On USA in selling to the rest of Europe. ”Without an official European presence we have already signed a significant amount of licence deals across European markets,” said David Appelbaum, Act-On CMO. ”Working with Pipedream will help us to spread the benefits of our technology even more rapidly, and provide local support to our expanding European business portfolio.”
Pipedream has already assumed day-to-day management and support of the current UK and European customer base, and will be responsible for recruiting a broader European channel network to drive Act-On’s Integrated marketing platform into new markets across Europe, the Middle East and Africa.
”The Act-On Integrated Marketing Platform is ideal for the European market,” added Phil Ball, managing
director, Pipedream. ”Given the proportionately smaller sizes of European companies versus their US counterparts, as well as the tighter budgets they’re forced to operate under, Act-On is priced correctly and with the rich feature set to drive significant adoption in the UK to be followed by the rest of Europe in time.”
”We view the European market as the next logical step in our overall growth path,” continued Raghu Raghavan, founder and CEO of Act-On Software. ”Working with Pipedream should accelerate our overall adoption, help build up a successful channel ecosystem, and lay the groundwork for expansion into adjacent markets.”
Act-On Software’s cloud-based, integrated marketing platform is rapidly becoming the foundation for successful business growth strategies for organisations of all sizes.
Pipedream Marketing is a UK provider of marketing simplification software and services. Its customers comprise European organisations looking for increased sales and marketing effectiveness through the integration of email, web analytics, digital assets, CRM, and Webex.
Holiday Inn Winchester becomes Champion
Holiday Inn Winchester is the latest organisation to become a Business Solent Champion.
Nearly 170 companies are Champions and their aim is to improve the city and promote the name of the Solent region far and wide.
Set against the picturesque Morn Hill and just two miles from the historic city centre, the Holiday Inn Winchester is a four-star hotel with 141 bedrooms, facilities for business meetings and events, and a Rosette-awarded restaurant.
Sales manager Sarah Waddington said: ”Building new relationships is crucial to our industry and through our new position as a Champion we look forward to raising our profile within the community and helping to promote the region as a key location in which to do business.”
Champion benefits include: representing a diverse cross- section of medium-large sized businesses and demonstrating a corporate commitment to the Solent region; gaining an understanding of the bigger picture and meeting executives from diverse business backgrounds; taking part in debates, generating ideas and creating initiatives for the benefit of the Solent region; gaining from the many direct and in-direct benefits, profile building and recognition in association with Business Solent.
Sally Lynskey, CEO of Business Solent, welcomed the hotel: ”It’s great to have Holiday Inn Winchester joining us. We offer Champions the chance to be at the heart of a major organisation that speaks for commerce in the region. Collaboration is the key.”
THE BUSINESS MAGAZINE – SOLENT & SOUTH CENTRAL – JUNE 2011
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