FEATURE ITALY Shooting in Italy: George Clooney Michael Winterbottom
The Italian tax credit, first introduced in 2008, encourages the participation of a non-cinema entity as equity investor
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fund via the Italian culture ministry. Through Mazzocca, the project will also be able to tap into the 15% tax credit, available to Italian pro- ductions and co-productions. In this case, the percentage is applicable to the Italian spend of the shoot, for up to $4.8m (¤3.5m). Similarly, Roberto Faenza’s Italy-US co-
production Someday This Pain Will Be Useful To You, produced by Jean Vigo Italia and Ron Stein’s New York-based Four of a Kind Productions, was able to straddle schemes avail- able in each territory. The Italian tax credit, first introduced in
2008, also encourages the participation of a non-cinema entity as equity investor. Paolo Sorrentino’s $28m English-language debut This Must Be The Place swept in a hefty $3.1m (¤2.5m) in financing from Italy’s Intesa Sanpaolo Bank, while Faenza’s Someday has secured a solid $560,000 (¤400,000) from Banca Nazionale del Lavoro. Thanks to a second passage of tax incentives,
confirmed through to 2013, Italian co-producers and executive production services are now well-placed as international players, despite a strong euro. In late March the government also assured the future of the national arts fund, which includes some funding for film, by a levy on petrol prices.
Susanne Bier Woody Allen A LOVE STORY WITH APOCALYPTIC STAKES. DIRECTED BY EVAN GLODELL
Beyond Rome The country’s network of around 20 film com- missions is also more sophisticated and efficient. Turin-Piedmont is the strongest and most estab- lished commission, offering financing on a slid- ing basis and production facilities with its Cineporto studio. The region officially hosted 13 features in 2010, including Fausto Brizzi’s local blockbusters Men Vs Women and Women Vs Men. Inward investment to Turin reached $44m (¤31.6m) in 2010. The well-organised Friuli Venezia Giulia film
commission offers cash grants of up to $196,000 (¤140,000) per project to those that shoot in the region, while new funds include the $7m (¤5m) one which has recently cropped up in the autonomous northern region Trentino- Alto Adige. Further south, the Apulia region has a film
fund worth approximately $2m. One project to take advantage of the region’s whitewashed buildings, olive groves, picture-perfect beaches and even its industrial cities was the Tribeca prize-winner Ferzan Ozpetek’s Loose Cannons, produced by Fandango. n
s ITALY BY NUMBERS MARKET SCREENING: Today, 11:30, Gray 4
“Enjoyably badass, with a plot that’s like one long, drunken dare.”
The Onion AV Club
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Total population 60.3 million Total box-office gross 2010 $734.9m Total admissions 2010 110 million
Market share of local films 2010 32% (including co-productions)
Highest grossing local film of 2010 Medusa’s Welcome To The South, $39.5m
Highest grossing film of 2010 20th Century Fox’s Avatar, $84.7m Theatres 2,000 Screens 4,000 Digital 3D screens 700 (approx)
Average ticket price 2010 $9.30 (€6.68) Sources: ISTAT, CIA World Factbook, ANEC, Cinetel
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