Analysis
GERMAN STREET GAMING
with two 22ins. monitors, the Pinnacle SL slant top with two 26ins. monitors, the Pinnacle WM wall-mounted AWP with two 19ins. monitors and the space-saving Dual Slim Line with two 19ins. monitors. Customers can choose to operator the Magic Classic games package of 20 games in any of the four cabinets.
APEX gaming surprised fellow AWP manufacturers by already having integrated the new JCM banknote recycler called the UBA RC. The UBA RC has two compartments within its mechanism to pay/store one hundred notes each for recycling. Furthermore, the way it has been designed is very user friendly as each compartment can be simply refilled by hand. The time it takes to refill a banknote recycler plays a significant role and this will be seen as an important sales factor.
Innovative Technology) or banknote recycler (B2B60 from CashCode - Crane Payment Solutions).
The design of this wall-mounted AWP is impressive in the way the banknote recycler has been built into such a small space. Simple access to service this product has also been taken into account with the design that allows the recycler to be tipped backwards for accessibility.
APEX GAMING The new kid on the block is APEX gaming. The new Pinnacle cabinets attracted many operators to the APEX gaming stand. In particular the slant top cabinet Pinnacle SL was the talk of many a visitor. Furthermore, the marketing policy was greeted with much pleasure as APEX gaming intends to not only lease their AWPs, but to offer them for sale as well. This means that the complete AWP – both hardware and games belong to the sales policy. This could then break the mold for the main arcade market.
APEX gaming is well known for its casino-style quality and games library. With this sales strategy this new entrant looks set to become an important player in the German AWP market place, in particular for the arcade market. In a short period of time the certifications from the PTB look set to be complete for APEX gaming then to formally enter the market place.
APEX gaming presented four separate cabinets in total – the upright Pinnacle
MONEY HANDLING – A MAJOR SUBJECT Examining the JCM recycler leads logically onto the subject of money handling in general. This industry segment was well represented at the IMA. The increase in operator turnover from 3.225 billion euros in 2007 to 4.050 billion euros in 2010, coupled with the fact that AWPs in Germany can pay out much higher wins than in the past, means that the subject of money handling is of utmost importance. Furthermore, as many AWPs enjoy the same quality as casino slots, the requirement and desire to fit the best money handling products in the market place. For example, Crown Technologies fits only the MEI CASHFLOW SC83 in their AWPs. Löwen Entertainment fit either the MEI CASHFLOW SC83 or JCM UBA10.
MEI exhibited the one millionth CASHFLOW SC on their stand. Such is the popularity and success of this product that over one million have been sold worldwide in the space of a few short years. MEI introduced two important innovations to the German market at the IMA. The new Vault cashbox gives the cashbox additional mechanical security against stringing.
(Top) CMI pictured at IMA 2011. (Middle) The Innovative Technologies-
Automated Translactions - Team at the IMA. (Above) Impera’s Andreas Lochner pictured at the IMA exhibition.
G3 I APRIL 2011 I PAGE 60
Secondly, the CASHFLOW SC Advance was presented to the German market. This is the next generation CASHFLOW SC that includes an improved recognition system, faster bill-to-bill speed and an expanded memory. The really intelligent feature is that all the innovations are in the acceptor head so that this product is backwardly compatible to the CASHFLOW SC in the market. Manufacturers do not need to redesign their machine or stock a completely new banknote reader and operators just need to exchange the acceptor head to upgrade the product. Furthermore, the MEI BNR
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