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Analysis


GERMAN STREET GAMING


the Austrian AWP manufacturer Impera, which has come to an agreement with Crown that their AWPs will be 100 per cent marketed and distributed via Crown. No statement was given on any potential ownership details. This can be seen as a big boost to Impera and fits in well with the Crown product range. The single- screen 32ins. monitors of the iSlot and Imperator are a welcome change to the standard dual-screen solutions and surely have their following. This individualistic cabinet combined with the strong games from Novomatic should see the popularity of Impera in Germany grow. Impera has been active in the German market for several years and was one of the first non-German companies to receive a gaming licence from the PTB. Therefore, the brand is well known amongst the operators and with the Novomatic games and Crown service bases – things can only get better for Impera.


GAUSELMANN – DOMINATED HALL 8B The Gauselmann Group of Companies dominated the Hall 8b with a massive stand and naturally several stands of further companies that belong to the group.


MEGA SPIELGERÄTE – THE JACKPOT SPECIALISTS Mega Spielgeräte of the Gauselmann Group is the specialist for jackpots for the German AWP market. This is no traditional jackpot system as such systems are forbidden in this market. The jackpot system can be seen as an extended arm of the game play. Players decide deliberately whether to take part in the jackpot system or not and set aside an extra stake. Only the jackpot stakes can be paid back to the players. This complicated mathematical process means that only Mega Spielgeräte at present offers such a system in the German AWP market. This classic unique selling proposition has gained momentum in the market. Naturally this jackpot can only be linked to Gauselmann AWPs.


Last year’s IMA saw the sensational premiere of the Monopoly jackpot that captured many an operator’s imagination. This jackpot system is well liked amongst players, so there were many operators very much looking forward to seeing the new jackpot solution from Mega Spielgeräte – namely the Golden Nugget. These jackpot systems give the Gauselmann Group a clear competitive advantage in the market. Golden Nugget shows symbols either bronze, silver and gold and the size of the potential wins depend of the colour won.


ADP GAUSELMANN The major manufacturer of AWPs for the German market – adp Gauselmann – had a whole series of AWPs on display. The Vision Slant Top with the 26ins. upper


monitor and 22ins. lower monitor was the proud innovation last year. This year a brand new concept was introduced to the market – the Himmelsstürmer. This can be translated as ‘high flyer’ or ‘racing to the sky’. One look at this AWP and it’s clear why this name was chosen. The upper 26ins. screen is placed much higher up, completely separate from the main cabinet which holds a 22ins. monitor. The idea for the Himmelsstürmer came from


G3 I APRIL 2011 I PAGE 56


(Top) Jeroen van


Brunschot from JVH with Thomas Steiner from NRI - showing the CashCode


banknote recycler B2B 60.


(Above) Valentina Santarelli and


Lorenzo Verona of VNE (Italy) at IMA.


Paul Gauselmann himself. The trademark of this cabinet is thus the ‘floating’ upper monitor. Players have a free view to the front and can see their complete surroundings, in particular when the machines are placed so that the players sit with their back to the wall. The corresponding reclining chair aids comfort and allows players to play either sitting or virtually lying down (just imagine first class long-haul flights). An integrated


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