SPOTLIGHT |
snapknot.com
Meet Reid and Mike, the two geniuses behind SnapKnot.
The web’s best wedding photojournalist directory. We ask Reid and Mike to share with us how they came about creating SnapKnot and how their services bring brides and photographers together.
How did the idea come about? My co-founder Mike and I launched the site in February of 2010. Neither of us are photographers or have any previous wedding industry experience, though Mike has a background in Marketing. The seed of the idea actually came from Reid’s experience when he and his wife were married back in 2007. They had a very frustrating time trying to find a photographer. They spent a lot of time on Google searches and on the current "big media" wedding sites that don't do a very good job in terms of making it easy for brides to compare photographers who match their basic criteria.
How did the partnership develop? Mike and Reid, freshman year roommates from their days back at Dartmouth College, had been talking for a while about going into business together. Reid thought that there was a need in the marketplace for engaged couples to find photographers who matched their location and budget range and compare them easily. That was what began SnapKnot.
What is your goal? Our goal is to make SnapKnot the hands down go-to place for brides searching for their wedding photographer, and for wedding photographers looking to use the online space to grow their businesses.
Why are you different? We feel we are different than other big wedding sites out there because we cater exclusively to wedding photographers. As you’ve probably noticed, the site is very photocentric, which gives the photographers the exposure they are looking for (their photos speak for themselves) and brides the visual inspiration they are looking for.
What do you offer brides & photographers? Given the fact that wedding photography is 100% our focus, we are able to promote photographers heavily via social media and provide an efficient and well-targeted experience for both our photographers and our end users (future brides). Brides will not get overwhelmed by too many different types of vendors and will have the ability to easily search and filter. On the photographer side, we work exclusively on growing the businesses
of our members. We don’t think there is another outfit around who is working to this end in such a concentrated manner.
What is the main benefit? Overall, we believe the main benefit of being on SnapKnot is to increase bookings through exposure to potential clients via a simple, fun, photocentric website working exclusively on their behalf to grow their businesses.
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DIY WEDDINGS |
diyweddingsmag.com
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