project profi les
PROJECT PROFILES
We ask a selection of industry suppliers to report on their most exciting projects over the last year
David Lloyd Leisure in partnership with Life Fitness opens a new club in Exeter
T
he new £11m David Lloyd Leisure health club in Exeter opened its doors on 13 December last year,
and already has nearly 2,000 members. This is the fi rst club opening for
the new David Lloyd Leisure Group – the result of the merger of two premium club chains, David Lloyd Leisure and Next Generation. The high-end club offers a premium
health, fi tness and tennis destination for the people of Devon. Its facilities include indoor and outdoor heated swimming pools, a 1,198sq m (12,900sq ft) air conditioned fi tness area with a gym designed by Life Fitness, and a dedicated area for children’s activities. It also has three indoor and fi ve
outdoor tennis courts, providing some of the best tennis facilities in the south- west of England. Indeed, it is the David Lloyd Leisure Group’s aim that the Exeter club becomes the premier health and racquets club in Europe. The fi tness area has a 130-station gym
and three studios, including a dedicated group cycling studio. Together, these three studios offer a full programme of exercise classes including yoga and pilates, step, dance and aerobics. David Lloyd Exeter is the fi rst site
in the UK to have installed the brand new Life Fitness Integrity Series of CV
february 2011 © cybertrek 2011
equipment. In addition, all cardio stations come complete with integrated screens, USB ports and iPod connectivity. David Lloyd Leisure is one of Life
Fitness’ premium brand accounts, and the supplier undertakes extensive research among members across the estate before creating gym designs that are bespoke to each club. These designs will incorporate the latest cardiovascular and resistance equipment, including the IntegrityTM
and Elevation™ Series. Antony Morrison, Life Fitness
account manager, is delighted with the new facility at Exeter. “This club is a great example of our solid partnership with David Lloyd Leisure,” he says. “The Life Fitness-designed gym and its features were extensively researched so they would complement the high standards and services offered across the board by David Lloyd Leisure. “By utilising our research and our
understanding of David Lloyd Leisure’s business aims, we have created a facility that will, without a doubt, be a huge success. It will offer a health club experience unlike anything else provided in the area.” The gym layout has followed the
Life Fitness Journey™ concept, in which exercise stations are thoughtfully positioned to create
Main image: Life Fitness designed the 130-station gym Above: Greg Fanning, GM of DLL Exeter, with a member
varied workout experiences for members of all fi tness levels. The Life Fitness Journey focuses on what motivates people to stay on their exercise path and achieve their goals. The different spaces prevent members from getting bored and offer a natural progression through the gym. The result is a high-tech fi tness suite
that’s designed in such a way that it encourages members to exercise for longer and thereby get better results from their workouts. For more information, visit
www.lifefitness.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital 59
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