Andy Sayle, marketing director, Pulse A
t Pulse, children’s fi tness is at the forefront of the design and planning of any new leisure
development. No longer can it be a token gesture of a few pieces of equipment in a redundant storeroom – we’re designing bespoke children’s fi tness suites as an integral part of developments. For leisure to continue to grow, it needs to embrace a family theme where mums, dads and kids can all spend quality time together, enjoying a healthier lifestyle at the same time and at the same venue.
Consequently, Pulse
has not only created leisure environments specifi cally for kids – with exciting layouts, décor and graphics – but also offers a comprehensive range of safe, bespoke kids’ gym equipment and interactive fi tness systems, designed to engage and challenge today’s tech-savvy kids. From arcade-style dance mats to interactive wall and fl oor systems, a host of exciting new products are now being introduced to excite the kids.
Jonathan Williams, CEO, SHOKK I
nnovation and differentiation are key to delivering the best youth fi tness offering. Like adults, young
people want a club or centre that delivers an exciting concept, quality service and effective results. A watered-down adult offering will not suffi ce: an integrated or standalone facility will present a complete physical activity solution and concept that appeal to young people’s interests. Young people demand more than
a handful of group exercise sessions within a leisure facility. Operators need to create an exciting and stimulating environment where young people can engage in a variety of fun and valued activities outside of school. To motivate them to be active, the facility should be accessible, attractive and appropriate to their needs.
We deliver
a concept that integrates fi tness and fun. Our specialised equipment delivers different activities, from functionality to interactivity, alongside dynamic workshops and group exercise programmes. SHOKK’s ‘buddy system’ also enables young members to train with friends – a key motivator for sustained physical activity and a vehicle for social interaction. We also employ exercise scientist
Dr Lee Graves as our head of research and development to develop our fi tness offerings. This involves consulting with young people on the type of activities they enjoy, as well as ongoing research into the most effective forms of physical activity.
Sarah Hobbs, head of family and programming, David Lloyd Leisure Our programmes fi t
our young members too. With DL Kids we have developed activities that engage children of all ages and abilities. It’s important to offer different
K
options, as not every child is interested in the same thing. We have a mix of sport-specifi c coaching through our All Stars programme – in swimming, tennis and badminton – as well as general play and fi tness sessions through our unique DL Kids activities. DL Kids and the All Stars programmes have been designed to get and keep children interested in sports, fi tness and an active lifestyle, much of it themed through play.
february 2011 © cybertrek 2011
eeping members fi t and healthy is David Lloyd Leisure’s main focus, and this includes
in with how children learn as part of the National Curriculum, and it’s important that parents can understand how benefi cial these programmes are for the children. Children’s introduction to exercise
must be fun and we recognise that the activities and provision need to be as special as what’s on offer for adults. We’re striving to create great
spaces in our clubs for our young members, and to ensure their activities fi t well with our adult programming to help support the needs of all family members.
available at: NUTRITION FIRST, Derby +44 1332 299911 –
sales@nutritionfirst.uk.com
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More fitness, more quality of life
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