Founded in Romilly in 1882, le coq sportif has a rich sporting heritage and strong brand values, which remain the source of our inspiration today. Following increased investment from France, le coq sportif has obtained steady growth and improved positioning in key European markets – the brand has now turned its attention to the UK with the opening of a new Sales and Media Showroom in Soho, Central London which shall be at the heart of the UK repositioning drive and future activities.