The Almost Famous AW11 collection takes inspiration from a Couture House in the city of Paris. Inside, the work room is festooned with
pieces consisting of exquisite silk dresses, chic outerwear and architectural knits. A couture print in copper and pewter take us to the runways of Paris. The luxe print is an eye-catching amalgamation of multicoloured brushstrokes on a tobacco background and touching on modern monochrome is a black and white version. A stitch print mimicking arty, oversized thread-work appears in cardinal red, cobalt blue and bright aqua. With a luxurious range of fabrics, prints and colours, we see a day in the life of a dressmaker.
British by design
Pure London will see the launch of the AW11/12 ready to wear and cruise wear collection from Joja designs. Produced within the UK, each garment is created using only the most luxurious of fabrics and trimmings with fine hand-dyed silks selected from fabric specialists throughout the country. Incorporating evening glamour and stunning
daywear, this collection has something for every occasion. Each piece is designed by award winning British designers who have produced collections for many prestigious fashion campaigns and events, along with a portfolio of made to measure clients in which unique one off pieces are regularly produced.