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non-starter. If you are parking in Richmond often enough to get the card and the maximum value that you can add is £25, this represents less than ten hours parking in Richmond town centre. It could be a case of “use it for one day, lose it for seven” hardly customer friendly. There are a number of other tech- nical issues which could prove to be something or nothing time alone will tell. The system has only just gone live and it is early


days, certainly too soon to either judge whether some of the operational issues that I see will bemore than a minor irritant. Unlike the annual vehicle tax and annu- al resident permit charge this charge will be more noticeable because it is a marginal charge that is incurred every time the vehicle is used and basic eco- nomic theory suggests that this should have greater effect than a one off annual fee. However, I am left with the same question that I


posed at the start; will a driver who has made a sta- tus/lifestyle choice to drive say a Porsche really be influenced to change that choice by a charging regime like this? Every little bit helps and this is a well inten- tioned initiative but I can’t help but feel that this is just toolittle tomatter.


Peter Guest is PT’s roving reporter – he can be reached at Peter@parkingtoday.com


PT


The new J.W. Marriott Hotel Complex in Indianapolis consists of four hotels (Fairfield, Springhill Suites, Courtyard, and Tower) which share one underground parking garage. The automated PARCS system is Amano- McGann, utilizing Pay-on-Foot Stations in the lobbies (pictured), validated coupons from merchants, Hotel guest parking system, and Valet system. Towne Park is the parking operator. The systemwas installed by Evens Time.


Evens Time • Phone 800-895-1959 • www.evenstime.com


JULY 2010 • PARKING TODAY • www.parkingtoday.com 27


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