CONTENTS November 2010


34 Spain and


Portugal – a scene of devastation? Not quite.


Rebranding – this is how to sell houses!


15 59


Inventories – skimp at your peril.


Are property videos the next big thing?


27 4 NOVEMBER 2010 PROPERTYdrum


6 NEWSbeat News from all corners of the property world – a special report


says among estate agents, the best are getting better and the worst are getting worse...


8 PPS Live 2011 The only property show for your industry comes to London


Olympia on 10 & 11 May, bigger and better of course! Sheila Manchester reveals the new developments.


10 The Property Ombudsman Possession is nine-tenths of the law. Fortunately for landlords,


not quite true. Chris Hamer discusses taking possession of a rented property and the legal complexities that surround it.


12 Letters to The Editor Are they really going to do away with the property


associations and lump them into one? Not if this lot have their way.


15 Brand designs It’s the public face of your business and what brings the


clients through the door. Does it need a facelift? Rosalind Russell looks at the pros and cons of a rebrand.


24 Toothless tigers Associations have powers to discipline their members –


but in practice, do they? Andrea Kirkby looks at the AIPP and how it raps its errant members’ knuckles.


27 Home videos Property on film, on your website. Is it an expensive gimmick


or does it really drive sales? Or is quality photography and 3D graphics where it’s really at?


32 Mortgage news Is it safe to come out yet? Seems so – our new section


heralds the return of mortgage products. This month Paragon explains where its funds are coming from.


34Portugal & Spain – que pasa? They may share the same peninsula, but they’ve had very


different experiences during the credit crunch and recession, as this fascinating article reveals.


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