EUROPEAN BAKER Digital digest


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t’s been a tough year for many, has 2010. And many are hoping that moving into the second decade of the new century will bring happier times for all


around the world in this important business of baking – whether it be artisanal or industrial. And this digital issue is fortunate


to have some top industry professionals looking at how to improve your lot. For starters, Campden BRI’s top


bakery team of Gary Tucker and Paul Catterall take a look at the various issues surrounding shelf life of bread products and ways in which this can be extended. In the light of the above,


wastage is crucial and Dutch company Sonneveld have come up with a new product which turns allows wheat bread to be re-


Editor: Andre Erasmus email: andre@crier.co.uk


OCTOBER 2010


To Advertise contact: Nick Thorp - nthorp@crier.co.uk • Tel: 00 44 1883 734582


Marijo Lijic - marijo@crier.hr Tel: 00 385 31 308 009


www.worldbakers.com A bright outlook APPOINTMENTS


generated as sourdough. Peter Weegels gives readers the breakdown. Another ‘expert view’ comes from


BENEO’s Tim van der Schraelen who discusses the need to make bread healthier as consumer trends change – giving rise to the need to innovate to maintain or grow market share. All of this, naturally, leads


perfectly into our news feature covering the European bakery leaders’ summit held in conjunction with Novozymes which saw the subject of sustainability raised yet again. A recent survey shows that 295


companies in the UK bakery industry are now worth less than a year ago. But 454 companies in the market have actually increased in value. Let’s continue that trend...


European Baker Magazine - Digital Digest • www.worldbakers.com


Bakery innovator Butt Foods Ltd has appointed Tim Sutton as its first non- executive director as the company prepares to unveil a selection of new products for the food service sector. His appointment comes as Butt Foods prepares to launch a sliced version of its popular Big Softy sub rolls and two new products for panini machines. Butt Foods plans to double the size of its business over the next two years with a new range of products.


As the new Regional Sales Manager, Laurent Guérindon will be responsible for extending the activities of Mühlenchemie GmbH & Co. KG, Ahrensburg, in Africa and the Middle East. Guérindon has years of professional experience and is already familiar with the region and the industry as a Bakery Segment Manager.


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