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Cause for Celebration

ho doesn’t like a celebration? It can be fun, inspirational, and put a smile on your face. I am pleased to announce (okay, I’m smiling now) that this is Warmbloods Today’s first anniversary edition, a major

cause for celebration—at least for me. What began as a concept in early 2008 has blossomed into a real live magazine, gaining new subscribers daily, supported by many beautiful advertisements and, more importantly, filled with great features about wonderful sport horses demonstrating what caring owners, trainers and breeders have accomplished with these athletes. Now I’m not going to pretend that every step of the way has been like traveling the yellow brick road to success.

Aſter all, the magazine launched during what the media calls the worst economic times since the Depression. During the first six months, we received half a dozen emails asking if we were crazy for launching a magazine in this economy! (I’ll admit that for a fleeting moment I would feel my heart skip a beat as the reality of what they said hit home.) But for every correspondence questioning our sanity, ten more calls and emails came in telling us how much they loved the magazine and to please, please, please, keep up the great work. One day, not long aſter the first issue was published, someone came to me at a horse show and said, “Won’t you

run out of cool stories of horses to write about?” Now, that particular thought had never even occurred to me. Slightly panic-struck, I quickly did the math. Let’s say there are tens of thousands of Warmbloods and Iberian horses for sport in America (any where from 50,000–100,000 horses), and if we were to publish roughly six to eight features per issue, at 6 issues a year, that’s as many as 50 horses per year to cover. Tat’s less than one-tenth of a percent of the sport horses out there. So I think it’s safe to say that one in a 1,000 horses out there must have a great story to share. Phew! As you can see, I take feedback very seriously and it’s very important in this business. I truly appreciate every one of

you who has taken the time to send in both praise and criticism about Warmbloods Today. It’s what makes us better and stronger in the end. But let’s get back to celebrations. In this first anniversary issue, there’s a lot of celebrating going on. For example, the first 70-Day Stallion Test in the

U.S. was a big success. Aſter traveling 3,000 miles, a 14.3-hand sport horse stallion makes his mark at Devon amongst the ‘big boys.’ Windfall’s owners celebrate the retirement of this eventing superstar. A new Warmblood owner uncovers her horse’s past and reunites him with an old owner. And there’s even more. So as we commence the second year of publishing Warmbloods Today, we don’t just celebrate the magazine, but rather

the horses themselves. Perhaps we can only feature a tenth of one percent of the sport horses out there, yet let’s not forget that every horse has his own story regardless of whether they are world famous or are known only by a few.

Liz Cornell, Publisher

Our Mission: Warmbloods Today is the only magazine in North America focused on the entire spectrum of Warmblood breeds. It’s a place where people from all aspects of the sport horse community can come together: amateurs, owners, trainers and breeders. Each issue contains interesting, informative and often heart-warming stories of peoples’ experiences with their horses, along with thought-provoking opinions from various professionals and amateurs. We cover all horses from European descent bred for the sports of jumping, dressage, eventing and driving including the Iberian breeds and American Warmbloods.

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