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THE MICHIGAN CHRONICLE March 3-9, 2010 Page A-8
Profit Increase Funding (PIF) wins
naming rights contract award
rofit Increase Funding, Inc.(PIF), a De- Recent Eastland Center improvements have
troit-based naming rights company, was resulted in a completely refreshed façade, re-
selected to secure naming rights op- modeled entrances and additional lighting.
portunities for Northland and the Eastland Mall Tenant Target invested in a 13,000 square foot
shopping centers. expansion to make room for an expanded retail,
Founded in 2003, PIF
grocery and pharmacy area. Chili’s restaurant
was founded to help busi-
and Burlington Coat Factory are among new
nesses increase cash
tenants since 2008. For more information about
flow. The firm has added
Eastland, visit
Local executives will be honored at
naming rights to its servic-
Northland Center has invested in a newly in-
es, which primarily focus
stalled indoor interactive children’s play area and
Alternatives For Girls Annual Dinner
on factoring notes and
is proud of renovations efforts at Rainbow/Plus,
other debt instruments.
Rainbow Kids, The Doll House, Fun Tyme Toys,
Alternatives For Girls (AFG), a non-profit organization that assists homeless and high-risk With this move,
Detroit Gator, City Slicker Shoes, Foot Locker’s
girls and young women in avoiding violence, teen pregnancy and exploitation, will honor Jocelyn clients selling
House of Hoops.
K. Allen, vice president of Public Affairs and Communications
naming rights can
at Onstar; Susan Steigerwalt, MD, physi-
New tenants include Itty Bitty Couture, D-
make one stop at
cian at St. Clair Specialty Physicians;
Rays Ice Cream and Pizza, Juicy Posh, Outer-
and Christianne Sims, director,
PIF to sell naming
wear Outlet, Motown Photo Studio, SKY, Per-
Fusion at the Detroit Regional
rights and then
fect Eyebrows, Jones Uniform, Luv-a-Dessert,
Chamber at its annual Role
factor them, providing clients with the cash they
Chicken King and Yazmin Jay. For additional
Model Dinner. need now and avoid waiting 10, 15 or more
information about Northland Center, visit www.
Allen understands the im-
years to collect the annual cash payments from
portance of being a strong role
the sale of the naming rights.
model, stating, “It’s obvious
Why invest in renovation now?
to me that our young people
“We are absolutely grateful for this opportu-
are looking for people to be-
nity and are anticipating the successful sale of
“Both locations represent premier regional
lieve in. We can either step up
naming rights for both malls. Northland Center
malls and have a lot to offer with great anchors
and be the people that we want gave birth to the first shopping mall and is stand-
such as Macy’s and Target. We are working with
our children to emulate, or we can
ing at 1.7 million square feet, and Eastland has
PIF to help us identify potential naming rights
let the media decide that for us.”
1.4 million square feet, both in prime locations.
buyers which could name either Northland or
The three role models also believe
in the importance of empowering
Dr. Susan Steigerwalt This could very well satisfy a serious investor’s as-
Eastland or both,” stated Brent Reetz, general
women. Sims said, “You empower
piration to grow,” said PIF owner Brian Strugs.
manager of Northland and Eastland malls.
women, you also empower their
children. The values that women
have, they empower all of soci-
Jocelyn K. Allen
Anqunette Jamison, the new
morning anchor on Fox 2, will be the emcee for the evening.
Tickets for the special event are $150 and include a reception and
dinner at the Westin Book Cadillac, as well as complimentary valet
To purchase individual tickets or reserve a table for the Role Model
Dinner, please visit or contact Chavon
Clark at (313) 361-4000, ext. 223, or
Christianne Sims
Detroit Metropolitan Airport
Northland Center’s new indoor interactive children’s play area is drawing more fami-
lies to the renovated shopping mall and generating rave reviews from consumers.
Business interest takes off
Nearly 500 local business reps attend Airport Opportunity Forum
Nearly 500 representa- cent of net new jobs over the which launched in 2008. The
tives from small businesses last decade, providing oppor- Airport Authority is looking to
located within Wayne, Oak- tunities for small businesses
certify more small businesses
land, Macomb and Washtenaw which stimulates employment
with headquarters in Wayne,
counties gathered at Detroit and economic activity.
Oakland, Macomb or Washt-
Metropolitan Airport (DTW)
last week to participate in the
The Small Business Oppor-
enaw counties, and to spend
Wayne County Airport Author-
tunity Forum provided local, more of its funds with these
ity’s (WCAA) Small Business
small businesses with an op- businesses.
Opportunity Forum, designed
portunity to hear a testimonial
to engage the talent and re-
from a small business that has
Details regarding the WCAA
e found
sources of more local, small
experienced success in provid-
SBE Program can b
on the WCAA website, http://
businesses in future contract
ing roofing services to WCAA,
opportunities at the Authori-
as well as presentations about
ness/SBEProgram.asp, or by
ty’s two airports — DTW and
requirements for becoming
contacting the WCAA Procure-
Willow Run Airport.
a WCAA-certified SBE and
actual upcoming contract ment Division at (734) 247-
The Airport Authority’s opportunities. Participants 7900.
mission includes creating then had a chance to network
economic vitality in the region with key staff members rep-
“Despite the fantastic turn-
it serves, and its commitment resenting various WCAA divi-
out for this week’s forum, our
to Small Business Enterprises sions, who shared information
commitment to small busi-
is a high priority for the orga- about planned and anticipated
nesses does not begin or end
nization, according to WCAA contract opportunities at the
with this one event,” Robinson
CEO Lester Robinson. airports through booths set noted. “The Airport Author-
The U.S. Small Business
up around the former Smith ity’s outreach to local firms
Administration estimates
will be ongoing, with the goal
that small businesses employ This Small Business Op-
of continually adding more
about half of all private sector portunity Forum builds on the
and more small businesses to
workers, pay nearly 45 percent Airport Authority’s priority to
the roster of about 200 compa-
of the total U.S. payroll, and enhance its Small Business nies already certified as SBEs
have generated 60 to 80 per- Enterprise Program (SBE), under our program.”
Monroe Cancer Center artist rendering.
Groundbreaking celebration for
Monroe Cancer Center set for March 15
groundbreaking celebration is scheduled will be located at 800 Stewart Road, part of the
for Monday, March 15, at the building 110 acres owned by Mercy Memorial Hospital
site of the new Monroe Cancer Center.
System, about a mile-and-a-half from the hospi-
Mercy Memorial Hospital System of Monroe,
tal campus. The 10,000 square-foot facility will
ProMedica Health System of Toledo, and the
include medical and radiation oncology serv-
Barbara Ann Karmanos Cancer Center in De-
ices and create jobs for the area.
troit announced last August that they formed
Currently, many cancer patients in the
a joint venture agreement to bring a compre-
hensive, state-of-the-science cancer center to
Monroe area travel outside their community
to receive radiation therapy. The new cancer
center will bring together excellent cancer care
Each of the health institutions will be equal
and individualized, patient-targeted cancer
partners in the joint venture. The agreement,
therapy all under one roof.
forming the non-profit organization Monroe
Cancer Center, LLC, was approved by each or- For more information, please visit
ganization’s executive leadership. The center or
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