Page C-8 • THE MICHIGAN CHRONICLE • March 3-9, 2010 T:11 in
Our Pledge To
Toyota Drivers
When Kiichiro Toyoda brought Toyota into the auto business in 1937, he created a set
of principles that has always guided how we operate. The pillars of the “Toyota Way”
are “respect for people” and “continuous improvement.” These remain core values –
and we’ll adhere closely to them as we make vehicle safety our top priority.
We have already taken decisive steps to make things right for our drivers.
- All 172,000 team members and dealers across North America are working day
and night to fi x our recalled vehicles – and one million have already been repaired.
- Our solutions are effective and durable – and we are confi dent that no
problems exist with our electronic throttle control system.
- We’ve asked a world-class engineering fi rm to conduct a comprehensive
independent analysis of this system. Their interim report confi rms that its
multiple fail-safes work – and we will make their fi nal report public.
But we are not stopping there.
T
:21 in
Toyota will set a new standard for speed of response on safety issues.
For example, we are expanding our fi eld monitoring team with the goal of conducting
on-site inspections of unwanted acceleration reports as soon as possible.
And we’ll be a leader in introducing advanced safety technologies to provide you with
added confi dence – including an advanced brake override system that automatically cuts
engine power when the accelerator and brake pedals are both engaged.
We’ll ask distinguished independent safety experts to ensure that the enhanced quality
controls we’re putting in place conform to best industry practices.
We continue to produce many of the best vehicles on the road. Many of you who
are bringing your vehicles to our dealers for repair continue to tell us that, and we
deeply appreciate your loyalty.
More than anything, we want you to feel safe, knowing the vehicles you
are driving are among the safest, most reliable in the world.
Sincerely,
Jim Lentz
President and Chief Operating Offi cer
Toyota Motor Sales, U.S.A., Inc.
To learn more about what we’re doing for customers, please visit:
toyota.com
©2010 Toyota Motor Sales, U.S.A., Inc. Toyota Customer Experience Center:
1-800-331-4331
BURRELL MECHANICAL FINAL APPROVAL
CLIENT TOYOTA PUB NA INITIALS DATE
JOB NUMBER TOYBR10015R20 BLEED NA PROOFREADER
JOB DESCRIPTION
RECALL LETTER
TRIM
NA STUDIO MANAGER
FILE NAME
TOYBR10015_m20v00_r20.indd
LIVE 11” w X 21” h PRODUCTION
DATE 02/26/10 SCALE 100% OF ACTUAL SIZE TRAFFIC
REVISION
0
IMAGES ALL IMAGES ARE HR
ART DIRECTOR
PAGE 1 COLORS K COPYWRITER
DIGITAL ARTIST MCORKHILL, NOTES
CREATIVE DIRECTOR
ACCOUNT MANAGER
MANAGING DIR.
bc3digital PRINTOUT IS 70%
CLIENT
233 N. MICHIGAN AVE. SUITE 2900, CHICAGO, IL 60601, 312-297-9600, FAX 312-297-9601, MANAGING DIRECTOR “OK” NEEDED FOR RELEASE
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