Open to Question
nullill nulloch
accommodate and entertain guests of all shapes and sinulles
as the population of the nullS continues to become heaviernull
nulle also have a tremendous challenge to maintain or
raise the standards of service and friendliness throughout
the industrynull
IP: nullo you think the industry faces an increasingly

competitive world when it comes to other forms of leisure
Earlier this year nulloliday World and Splashinnull
activity for people to choose fromnull nullhat, in your opinion, is
Safari in Santa nulllausnull Indiananull USnull set a new
the industry’s main competition for the leisure dollarnull
world record when it opened the worldnulls tallest
WK: nulles, the world is becoming more competitivenull I
water ridenull Pilnullrims Plunnullenull and for nullnullnullnull will set
think that our guests’ available time is becoming more and
another record with the openinnull of the worldnulls
more limited nulland hence valuablenull because of all of the time
lonnullest water coasternull to nulle named Wildenulleestnull
and moneynullconsuming activities that kids are involved in
As enullpansion and development continues at the
nownull nulle have to make the nulluality of visit in our facilities
nationnulls nullrst theme parknull InterPark Editor Andrew
worth not only our guests’ dollars, but also their timenull
nullellor asks the nulluestions as President Will nullochnull
nulle also have to compete against all of the entertainment
nullrandson of park founder Louisnull provides his
options that guests now have available in their own homes
thounullhts and onullservations on various aspects of
null from nullii’s, nulllunullnullay nullnullnull movies, cable Tnull, computer
the theme park industry
games and the internet and social networking, our guests

have a vast number of ways to entertain themselves without
IP: nullow do you think the themenullamusement park
having to leave their homesnull
industry has changed in the past nullnull years or so and what
IP: nullhere do you think parks stand in the overall leisure
have been the most significant changesnull
sector, in terms of popularity and therefore successnull
WK: I think there have been a couple of huge changesnull
WK: I think that there will always be something special
nullirst, large corporations now dominate an industry once
about enjoying a great day outsidenull In addition, the
made up of small familynullowned operationsnull This has
enullperience of feeling different null forces on our bodies in an
changed the landscape dramatically null not only for park
entertaining and enullciting environment, while riding thrill
operators, but for suppliers as wellnull Second, there has been
rides, is truly uninulluenull There’s nowhere else our guests can
a major trend toward selling park admissions through deeply
go to enullperience thatnull
discounted season passes as opposed to predominantly
nullnullnullnull nulloch annull
through onenullday admission ticketsnull I feel that this has
Santa nullnullunull tanullnullnnull
had a significant effect on the demographicnullpsychographic
the nullrnullt rnull null on
nullnullnullnullrnullmnull nullnullunnull
breakdown of people who make up a park’s guestsnull
at nullonullnullnullay nullornullnullnull
the nullornullnullnullnull tanullnullenullt
IP: nullhat would you say are the industry’s main concerns
nullater rnullnullnull
at the present timenull nullhat are its biggest challengesnull
WK: nullertainly controlling costs so that we can hold
down admission prices is enulltremely importantnull null big
factor included in this is the continued threat of increased
government regulation over all aspects of our businessesnull
I think it’s important that the industry figures out how to
47
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