Image courtesy of
Preston & Barbieri
items such as a growing need for realistic and authentic
enullperiencesnull a growing need for believable enullperiencesnull
a growing need for uninullue and customised enullperiencesnull
a growing need for meaningful enullperiences which add
nulltransformational’ power to the attraction nullinullenull enullperiences
which have a lasting and changing effect upon the guestnullnull
i
g
n
e
s
and a high nulluality of overall enullperience which matches or
a
n
n

D
enullceeds the guests’ enullpectations based on statenullofnullthenullart
media, via Tnull and Internet, which they enullperience in their
s
t
e
r
m
“nullperators should look at their audience base, and at
everyday lifenull
their overall ride and show minull, and then determine if
“The second group relates to the operational aspects
such an attraction will add to the total guest enullperiencenull
of the attractionnull nullere we include, among other aspects,
nullltimately the most important thing will be the total
u
r
t
e
s
y

o
f

C
l
o
manullimising throughputnull minimising downtime and
enullperience null will it work and function every daynull nullill
e

c
o
maintenance costsnull and the possibility of renewing content
a
g
the basic concept and design engage the audience
I
m
without having to change or replace the whole attractionnull
emotionallynull nullnd null based upon the audience base null should
nulls far as the latter criterion is concerned, we at nullnull have
the attraction be more nullimmersive’ or more nullinteractive’ in
developed an approach which provides our clients with
its final tonenull nullperators have to know their audience, and
affordable, customised nulland therefore uninulluenull attractions
know their ride and show minull, in order to ensure that the
where the content can be renewed on a regular basisnull This
road they take is one that will complement and enhance
results in manullimal throughnulllife utilisation of investmentnull
their enullisting rides and showsnull”
The client only needs to invest once in the hardware
nullhatever form they take, interactive attractions, and
nullride systems, motion systems, etcnull with regular content
particularly those aimed at the whole family, will continue
upgrades through the use of software components
to be a vital part of the theme park entertainment minull and
nullincluding film, sound, programmingnull null
as the various suppliers specialising in such attractions
“In summary, the primary criteria are affordable
continue to develop their ideas, it would seem there is
attractions nulllowest through life costsnull that provide very
certainly plenty more to come in this particular sector of
high guest satisfaction over many yearsnull”
the businessnull
nullary nulloddard believes operators should begin with who
the target audience will benull
Part Two of this article will appear in the
“nullsk yourself who is the intended audience null kids, or
next issue of InterPark, November/December
kids and parents, or kids, parents, teens, or kids, parents,
2009, with a look at additional aspects of
teens and grandparentsnull and once you know who the
interactive familnull attractions, includinnull
core audience is going to be, begin developing the basic
some of the latest products and ideas, how
conceptnull nullnd a decision should be made as to whether
technolonullnull has helped suppliers and some
it’s going to be truly interactive with a shoot and score,
of the most popular forms of interactivitnull
or an nullaim and make a difference’ approach, or interactive
beinnull usednull
through being immersive and using interactive nullnull effectsnull
38
Image courtesy of Clostermann Design
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