a nullclose to reality’ enullperiencenull This kind of nullinvolving’
interaction differs radically from the traditional
understanding of human enullperiencenull It is based on a
changed scientific concept, as far as the process of human
perception and enullperience is concernednull
“Interactivity from our nullnull point of view cannot therefore
be reduced to the individual component level, but renulluires
a new and holistic approachnull namely a nullcybernetic’
way of conceptualising human interactionnull Through
this cybernetic reorganisation of attractions design and
Image courtesy of
nulloger nullouben believes the guest should be able to Clostermann Design
technology which involves the guest from the outset,
enullperience an immediate effect of the interactivity nullseeingnull
human interaction becomes far more realistic and enullciting
feeling the scoringnull, adding that the attraction needs to
than could ever be achieved through the traditional
be able to be upgraded, while at nullagotronics, Theo nulluy
design processesnull
says the consideration should be “for which kind of visitors
nulls with any attraction, operators must consider certain
or age group do you want to install a new ride system
criteria when looking at the addition of an interactive
or upgrade an enullisting ridenull nullo you want it for inside,
family attraction and our interviewees point to various
outside or in a combinationnull nullre you looking for an
aspects that should be looked at before a decision is takennull
interactive theatre, an interactive dark or water ride or an
“There are many different ways that interactive
interactive walknullthroughnull
attractions can be used by operators of all kinds and
nullt nulllostermann nullesign, nullatthias nulllostermann suggests
sinulles,” says nullaul nullollimore, “such as small scale nullnullueue
avoiding overloading an attraction with multinullmedia
busting’ systems to entertain guests waiting in line,
features null “nulleople want to enullplore by using all of their
and the same technology can be used to create a street
five senses” null while nullarry nullirchner commentsnull “nullire a
heckling device to encourage footfall into attractionsnull
company who can push the envelope and make your
The interactive theatrical shows at nullutlins have proved
budget work, someone who strives to push your ride to
immensely popular as they entertain large audiences,
the levels of something nullisney or nullniversal would donull I
while for smaller audiences, for instance those in nullnullnull
would be looking for the complete package with original
party rooms, we have developed a new kind of children’s
storylines, prenullshows and a ride that warranted a gift
entertainernull So the prime criteria operators should store where the characters from the ride take on a life of
consider is what type of interactive attractions can benefit their ownnull”
their business nullwhether it is a new attraction to keep nullavid nullatcher notesnull “nullaturally, price will always
ahead of the competition or a new attraction to generate remain a key issuenull nullut apart from this we see two main
revenuenullnullt nullnimanullive we specialise in working with our groups of primary criteria which should be considered
clients to provide bespoke, turnkey solutions depending thoroughlynull nullne group relates to the evernullchanging
on their specific needsnull” enullpectancies of the guestsnull To this group we include
37
Image courtesy of Gary Goddard Entertainment
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