EDITORIALNOVEMBER07
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Starting small
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his industry likes to focus on revo- that, down the line, will probably prove to
EDITORIAL
lutionary change—big bang, high be a major catalyst.
Editorial Director
Mike Hibberd
profi le developments that paint the Would that a similar application had so Deputy Editor
whole sector in the colours of dynamism. readily appeared for location based serv-
Sean Jackson
Contributing Editor
That’s not really how it is, though. And ices—the focus of our second feature this & Newsdesk
while researching this month’s cover fea- month. There can be few concepts that have
James Middleton
Associate Editor
ture on mobile payments, I encountered the suffered so much in this industry from too Vaughan O’Grady
perfect example of the way in which change much store being set by their revolutionary
Correspondents
The Informer
most often occurs in the industry. It tends to potential. As the feature explains, Nokia’s
be stimulated by something small and not $8.2bn purchase of electronic mapping and
Editorial enquiries:
Mobile Communications International Editorial
particularly glamorous. location fi rm Navteq is the biggest news the Mortimer House, 37-41 Mortimer Street London W1T 3JH, UK
As you’ll see from the feature, this month sector has delivered for some time now. It
Tel: +44 20 7017 5495
Email:
sean.jackson@informa.com
sees the launch of a prepaid top-up mecha- could be that LBS will be massaged into life
nism in Serbia that requires only the sending by the vendor and services community and
WORLDWIDE MEDIA SOLUTIONS
of a text message and charges the fee direct not by the carriers that have struggled so
Account Managers
Tim Banham
to the user’s credit card. The fi rm behind long to fi nd a space for it. Michael Butcher
the project is Upaid and, by its own admis- As always, if you have any comments or
Andrew Levis
sion, prepaid top up is a ‘boring’ service. It feedback on anything within the magazine, West Coast USA:
uses old technology and it enables no new you can contact me on mike.hibberd@
Tim Banham
Email:
tim.banham@informa.com
capabilities, instead offering a new take on
informa.com. Or, if you want to see your
a familiar issue. name in lights, or at least on our website,
Japan:
Media Communications Inc.
But what the project has done is pull you should post your thoughts in our blog. Tokyo Real Takaracho Bldg., 4-2-1 Hatchobori,
together all of the operators in the country, Just go to
www.telecoms.com, which also
Chuo-ku, Tokyo 104 0032, Japan
Tel: +81 (0)3 3523 2600 Email:
timmis@mcijapan.com
some 14 of the nation’s banks and Serbia’s houses the MCI archive and a wealth of
dominant credit card fi rm. A second card news, features and analysis generated by
All advertising enquiries to:
MCI Media Solutions,
company is soon to join, apparently. our team every day. 37-41 Mortimer Street London W1T 3JH, UK
This is arguably a more important
Tel: +44 20 7017 5218 Fax: +44 20 7017 5647
email:
tim.banham@informa.com
achievement than enabling users to top up
their prepaid accounts direct from their
PRODUCTION
handsets, since it has created a genuine
Design & Production Manager
Joanne Lowe
ecosystem. Everybody that needs to be in- Production Controller
volved, is involved. Going forward, many—if
Nikki McEllin
not all—of these partners will understand HEAD OF MARKETING
the potential of mobile payments and be
Sophie Burdajewicz
able to factor them into future strategies.
Email:
sophie.burdajewicz@informa.com
So, while Serbians may not be paying for
PUBLISHER
everything in their life with the wave of a
Ed Tranter
near-fi eld communications-enabled hand-
Cover illustration
set, they are being exposed to something
John Cossey
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02 Mobile Communications International | First for news, best for business
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