FIA seminar at the 2009
International Firex Show
to ensure that we are top of their list when
it comes to comment and feature article
opportunities, pushing the FIA brand into
the hearts and minds of specifiers, decision
makers and end users everywhere.
No one this year has been able to
ignore the current economic woes, the FIA
included and we reviewed much of our
activity bearing in mind the financial and
“IN THIS DIGITAL AGE THE
time constraints our members’ experience.
In light of that we revised the format for this
WEBSITE IS A KEY TOOL FOR
year’s Annual Conference, which proved to
ANY ORGANIZATION AND
be a success with a sell-out audience and a
THE FIA IS NO EXCEPTION”
day of debate around Fire Risk Assessment.
In fact this year has been a busy one point for members to easily find and buy the
for events with the 2008 Parliamentary Standards they need whilst giving money
seminar, entitled Decisions to Take in Tough back to the FIA at the same time (and at no
Times; the biennial International Firex Show, cost to the member!).
at which the FIA seminars attracted a lot Building for the future is about knowing
of attention; three Responsible Person where you want to go and identifying the
seminars, all of which were fully booked by best way to get there, following a good
both exhibitors and delegates. Upcoming look at what you need to change in order
events include the 2009 Parliamentary to achieve this. And this is something the
seminar on building control challenges in Marketing Group has been focusing on
21st century buildings, a fourth Responsible throughout the year; constantly reviewing
Person seminar, this time targeting the and questioning the marketing status quo
sleeping accommodation sector and the in order to make sure we are in the best
2010 Annual Conference. position to do more and achieve more going
In this digital age the website is a key forward. Systems and procedures have been
tool for any organization and the FIA is no reviewed and amended where necessary;
exception! The website has had a refresh flexible plans are being put in place and
with technical news and general information the marketing database is being given
now more easily distinguished; all information focus to ensure that we have the ability to
updated on a regular basis; navigation communicate with the right people about
systems revised to make it easier for visitors the right promotions and news.
to find their way around; and a Responsible 2009 has proved to be a busy year with
Person section to encourage end users to lots of change but, as the title of this article
get to know us. The members’ section has suggests, we are starting to focus on new
been edited to ensure relevant and easy and more distant horizons so that we can
to find content on everything from member continue to provide our members with the
benefits to the latest Golf Society activity. right communications, events and marketing
Going forward the FIA website will continue support so that your businesses can continue
to grow and become more central in all to grow.
marketing activity so keep it bookmarked
and don’t forget your password! David Murfitt
The addition of the BSi Affiliation Scheme Chairman, FIA
now makes the website a great access Marketing Group
FIA ANNUAL REPORT 2009 21
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